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Browsing Graduate Theses by Author "Artinger, Florian"
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Item Restricted Analysis of Past Instance of Inflation(2022) Igor Želčević; Artinger, Florian; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: As a phenomenon, inflation has recently been on the rise across the globe. In the cases of some developed countries, inflation levels are reaching levels not seen in at least the previous two decades. According to Reinhart and Von Luncker (2022), across the globe, both in developing and developed countries, the world is faced with inflation above 5% on an annualized basis. By reviewing past periods of inflation throughout history, the paper intends to isolate key causes, as well as provide potential solutions and suggestions to help tackle the problem. The research will focus on both qualitative and quantitative factors that influence inflation. The quantitative part will include a time-series analysis of CPI data, interest rates, and money supply, among other variables, to find correlations that precede inflation. The qualitative part will examine geopolitical realities, psychology, and government policies. Additionally, the paper will explore the difference in perception of inflation among various economic schools and how they have influenced monetary policy. Although the paper will include examples of hyperinflation and information about inflation in the early-modern and modern periods, the main focus will be on the time period from 1960-2022, primarily pertaining to the G20 countries. The analysis will rely on data obtained from the OECD, IMF, and World Bank databases, as well as relevant central banks. The goal of the research is to provide policy makers today with useful suggestions and methods to combat inflation by identifying common trends and patterns among the analyzed examples. Two primary aspects will be considered: policy errors and external factors leading up to inflationary periods, and the responses to inflation by economic policy makers and governments, assessing their effectiveness in suppressing the phenomenon. Keywords: inflation, developed countries, causes, solutions, qualitative factors, quantitative factors, time-series analysis, CPI data, interest rates, money supply, geopolitical realities, psychology, government policies, economic schools, monetary policy, hyperinflation, G20 countries, policy makersItem Restricted Business Agility in the Context of Digitalization and COVID-19(2022) Mira Berrak Voigt; Artinger, Florian; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract Various analyses have confirmed that the concept of "being agile" has grown considerably with increasing digitalization. During times of rapid and uncertain events like the COVID-19 pandemic, agility is an efficient methodology that helps keep a company "flexible", and, at the same time, resilient. Companies, therefore, are more prepared for possible spontaneous changes that come their way, both internally and externally. Moreover, "New Work"-the approach and concept-enables growth in organizational agility by offering flexible choices for a workforce with elements of self-organization and greater autonomy. Not every company that calls itself "agile" is alike in its approach to agility. Multiple factors, such as the techniques in individual teams or individuals, play a role. Different frameworks-like "Scrum" or "Kanban"-need to be implemented so that the company is ready to become adaptable. Furthermore, some companies appear to be "agile", but this is a myth and not really true; it is propagated simply because it is better for the companies' reputation. The aim of this research is to uncover meanings and detect the importance of agility in companies, which anticipates, in particular, flexibility, adaptability, and speed. Agility is also described as a contributor to better development and success along with increasing digitalization, even as a necessity when changes occur, viz. unexpected events like the coronavirus crisis. Advanced technology in terms of, for instance, Artificial Intelligence (AI), contributes to problem-solving and the assistance of teams. Related to this topic, "New Work" has been an important and essential development for years, but has acquired even more significance on account of the coronavirus pandemic. This is associated, among other things, with the leadership of the top management and the corporate culture, values, and work practices of the employees, and, hence, offers more "freedom" and opportunities. To provide a practical case study, the focus in the relevant section in this thesis is on the digital data-driven company ImmoScout24, an online marketplace that is run as an operating online platform. Agility in the company is thereby measured and identified with the help of self-observation, interviews, and a company survey that is distributed among all its employees. Keywords: Business agility, Digital Transformation, COVID-19, New Work, Scrum, Kanban, Project ManagementItem Restricted Digitalization of the Hospitality Industry : An Analysis With a Focus on Revenue Management and Business Growth(2022) Abdelghafour Meherhera; Artinger, Florian; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract Digital transformation and the subsequent smart product and services have funda- mentally altered the hospitality industry, putting enormous pressure on traditional services provided by hotel operators, adding more value to the guest experience, and improving firms revenue, also impacting numerous markets, particularly during the coronavirus pandemic when automation services were critical to ensuring guest safety and improving remote work. This study aims to investigate the influence of digital transformation on the hotel sector and preview various techniques and fea- tures employed by revenue management and hotel practitioners to optimize revenue and expand hotel businesses. The study uses a qualitative method, eight interviews have been conducted with hotel revenue managers and specialists in the hospitality sector. Based on this data, an analysis was conducted to examine the influence of digitalization on the firm's value generation and the cost benefits of this transfor- mation. The findings of this study show that digital transformation positively influ- ences the hotel business on several fronts, including profitability maximization and guest satisfaction. These results resonate with the analysis of the "NUMA" case study. The company has recognized a 500% increase in revenue during the corona- virus pandemic. The results of this research revealed that it is incredibly vital for hotel operators to change from traditional to innovative strategies and services, and to invest more in implementing digitalization within revenue management frame- work and all related systems and services to develop their businesses. Keywords: Tourism, Hospitality, Revenue Management, Digitalization, Innova- tion, TechnologyItem Restricted Framing Customer Communication With Jungian Archetypal Stories : a Psychological, Philosophical, and Physiological Discussion(2023) Robert Baumann; Artinger, Florian; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract This thesis discusses how framing communication with customers using Jungian archetypes has psychological, philosophical, and physiological benefits in individuals and companies. Jungian archetypes were theorized by Carl Jung as an answer to Friedrich Nietzsche's question regarding where individuals are to derive values from in the absence of "Christian values" in a post-God world. This thesis discusses the origins of the archetypal theory, including a philosophical and psychological analysis, and the influences of Carl Jung-namely, Nietzsche and Freud. As well, this thesis considers the theory of Carl Jung regarding the abstraction of value and meaning from the unconscious, and how in that process, the archetypal theory is derived. An analysis of the work of Jordan Peterson in his book Maps of Meaning: The Architecture of Belief is also undertaken in which he discusses the physiological processes of the mind regarding stories and archetypes. Archetypes not only give meaning to a person when they integrate an archetypal story in their life-either willingly or through the encounter of a product that imbues that story-but they also have psychological and physiological benefits; the process undergone by the mind when transforming something "unknown" to something "known"-through an archetypal story-is proven to be beneficial to the mind, even reducing anxiety levels in individuals. Jungian archetypes were designed not only to bring meaning and "re-store" values in people's lives, but also so that companies can harness their power, help individuals-customers-find that meaning, and create loyal customers. Keywords: Jungian archetypes, Carl Jung, Friedrich Nietzsche, values, philosophy, psychology, physiology, Jordan Peterson, Maps of Meaning, customer communicationItem Restricted Optimizing Performance Marketing Through Business Process Modelling and Data Visualization(2023) Mustafa Polat; Artinger, Florian; Koç, Hasan; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis explores the integration of business process management (BPM) and data visualization tools to optimize performance marketing campaigns. The study looks at the present status of performance marketing, the benefits of BPM in improving strategies, the importance of data visualization tools like Tableau, and the challenges and opportunities connected with their integration. The survey results show that BPM and data visualization tools are widely used in performance marketing, with moderate efficacy for BPM integration and good perceptions for data visualization. Data integration complexity, learning curves, communication and collaboration issues, implementation complexities, data accuracy and privacy concerns, time and resource constraints, and skill development in data visualization are identified through thematic analysis of interviews. Organizations may improve their performance marketing strategies and get greater results by tackling these issues and capitalizing on the advantages. This study adds to a full understanding of the integration of BPM and data visualization tools in performance marketing and gives useful insights for practitioners looking to optimize their campaigns. Keywords: Performance Marketing, Business Process Management (BPM), Data Visualization, Integration, OptimizationItem Restricted The Impact of AI-enabled Crm on Marketing in Small and Medium-sized E-commerce Businesses(2023) Ranu Dongra; Artinger, Florian; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis aims to examine the impact of AI-enabled Customer Relationship Management (CRM) in small and medium-sized e-commerce businesses in Germany and India. The adoption of Artificial Intelligence (AI) in CRM is emerging as a solution for businesses in their marketing operations. The research addresses the competitive advantages including customer personalisation, segmentation, lead generation, targeting, data, and predictive analysis. This study gathers a mix of qualitative and quantitative approaches where survey respondents (N=30) and Interviews (N=10) include case studies of marketing professionals and executives. The research questions are analysed with two hypotheses which explains the value of AI in CRM for small and medium sized e-commerce businesses. The AI features in CRM provided by MoEngage are deeply analysed. The results show e-commerce businesses improve customer engagement and sales by effective personalisation and segmentation after implementation of AI-enabled CRM. Keywords: Artificial Intelligent (AI), CRM, AI-enabled CRM, small and medium-sized businesses, e-commerce, marketing, Segmentation, PersonalisationItem Restricted Transforming Businesses With Environmental Social Governance (esg)(2022) Marvin Alfonso Palomeque Aguilar; Artinger, Florian; Koç, Hasan; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: Since the business environment experiences constant change, integrating Environmental Social Governance (ESG) into a business's strategy presents a potential opportunity for a business to become more progressive, resilient, and sustainable. To effectively integrate and implement an ESG strategy/initiatives into their business, companies are increasingly turning to digital technologies. With a focus on the retail industry, this thesis investigates the influence of digital transformation on business's ESG initiatives. This will be accomplished by performing a framework analysis on ESG initiatives from 10 representative businesses in the retail industry. This examination will help gain insight into how digital technology influences ESG initiatives in businesses. The research finds that digital technology influences ESG initiatives by enhancing or creating value. These findings provide insights to develop better approaches to implement ESG initiatives, accelerate and encourage businesses to adopt ESG initiatives, decide the type of ESG initiative and method businesses pursue, and potentially formulate ESG strategy. Keywords: business environment, Environmental Social Governance (ESG), digital transformation, retail industry, framework analysis, digital technology, ESG initiatives, value creation, sustainability