Browsing by Author "Dilber, Ebru Hatice"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
Item Restricted The case of vegan cosmetics : market entry, communication and branding, new specialized products, ethical consumerism(2019) Dilber, Ebru Hatice; Lieb, Manfred G; Schroeder, Süheyla; Faculty of Business Administration; Berlin International University of Applied SciencesThe central purpose of this paper and its study is to deliver a theoretical and practical contribution in the case of Vegan cosmetics its International Marketing strategies. The subject concentration in this report limits its analysis in the theme of branding and communication and the market entry as well as new specialized products and broad ethical insights. Additionally, the authors effort to provide a thorough understanding of the influence of online communication on new niche brands. Along with the products that are offered through a variety of branding and the quality that provides to vegan consumers