Browsing by Author "Kurmanaeva, Alina"
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Item Restricted Immersive fashion shows : motion graphics as a means of brand communication(2020) Kurmanaeva, Alina; Starck, Adrian von; Tibus, Alexander; bachelor thesis in Graphic Design"The thesis hypothesizes that Motion Graphics can contribute into Fashion Shows stage design and improve its perception. Therefore, the research is going to analyze how it can affect the events and how it can create a strong emotional effect on the audience. Moreover, the thesis assumes that Motion Graphics has a great potential to solve such problems as space, entertainment, showcase issues that some brands encounter at Fashion Shows. The importance of analyzing the field is realized when understanding how flexible and practical can be Motion Graphics for Stage Design of the events. Later on, the thesis is going to extend the analysis on how else the topic can be used for brands at Fashion Shows to improve space and perception of it, how to influence in a specific way on the audience. Consequently, the aim is to raise the awareness and to pay attention to the benefits of Motion Design for brands and reveal its possibilities. To conclude, the objectives of the research: firstly, to observe existing ways of using Motion Graphics at Fashion Shows; secondly, to analyze its benefits; thirdly, to consider future possibilities of exploiting it."