BI Theses

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The economy of social media
(2017) Degen, Valentin; Kang, Long; Faculty of Business Administration; Berlin International University of Applied Sciences
"This work is about the Economy of Social Media. It is focusing on platforms that are well-known, like Facebook and Twitter. A detailed examination of what is Social Media and its structure is provided. Platforms are introduced with its different purposes and the Value for users and businesses is faced. The variety of unique features for users and businesses in the Social Media environment, are analyzed with the Honeycomb framework. During the research for this work, it exposed, that this tool is a very approved theory. It exists also features of Social Media that consists out of direct Revenue Stream of the platform. These are examined and the Value for users and business are highlighted. The results of the work are informative and give exposure on how features of Social Media creates Value for users and businesses."
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Designing a permanently temporary space : with a flexible furniture system as key element
(2017) Jansson, Erika; Martín, Javier; Starck, Adrian von; Faculty of Architecture and Design; Berlin International University of Applied Sciences
"E-commerce is becoming more popular, rents are getting higher and we are in the middle of a collaborative consumption movement. All these aspects have made the retail environment much more competitive and the model of a retail space has changed, and is continuing to change dramatically. The design of physical retail spaces has to change. They need to become more flexible and multifunctional to be able to rearrange venues for events and pop-up stores. This will give customers experiences as opposed to just selling products or services. The purpose of this thesis is to identify how temporary retail spaces look today and to investigate how they can be made to be more flexible by prioritizing furniture as their main tool. Thereafter, the goal is to develop a multifunctional and flexible furniture system that could create a permanently temporary space. The thesis includes researches about temporary retail spaces, three analyses of stores with flexible design, and finally the development and visualization of a final project. This project resulted in a furniture system with movable panels with different functions. They offer the possibility to rearrange a space with ease and to provide a rotation of a variety of pop-up stores, galleries, workshops and many other kinds of events."
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Take cover : temporary dwelling structures for emergency situations
(2017) Tamer, Aylin; Ebert, Carola; Martín, Javier; Faculty of Architecture and Design; Berlin International University of Applied Sciences
"The increasing number of refugees coming to Germany has greatly contributed to a changing understanding of home and dwelling within the urban context, especially in the city of Berlin. Due to the growing demand for temporary structures, refugee accommodation is placed as a central topic of interest. The challenge of adequate accommodation is one of the first undertaken from their date of arrival. However, the main problem arises when solutions meant to be a temporary settlement become a permanent home. These unexpected circumstances can lead to the situation of losing one's home, entailing a great psychological impact. This issue emphasizes the importance of a proper handling of the design, supply and deployment of temporary dwelling to prevent both mental and emotional damage. The phenomenon of temporality and permanence as well as the aspects of home have been addressed already by different academics and practitioners. Proposing a design for the refugee accommodation, this thesis examines and explores the psychological and physical aspects of home in temporary structures. First, the meaning of home as defined by Mary Douglas, Reyner Banham and Martin Heidegger will be compared. Then, four case studies from Shigeru Ban, Toyo Ito, Nils Holger Moormann, and Kentaro Yamazaki will be analyzed with the consideration of the earlier literature. After the evaluation and analysis of the information obtained the thesis will finalize with a design proposal."
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Innovative marketing strategies for the hotel industry
(2017) Aslan, Melisa; Kang, Long; Lieb, Manfred G; Faculty of Business Administration; Berlin International University of Applied Sciences
"The new entrants, such as the sharing economy, offer consumers innovative ways with different accommodation possibilities compared to the traditional hotel concepts. This paper will analyze how hotels react to the growing pressures from competitors and observe their development in the market. Through digitalization, how can the hotel industry be more innovative than the sharing economy? What will change in the hotel industry? And finally, how can an innovative effective business strategy be created? [...] This thesis is structured into seven parts. In the first part, the reader is given an idea about what the current situation of the hotel industry is and what problems they face. Then, a theoretical part about the approaches to marketing strategies, marketing mix and how to identify competitors is described. Following the second part, the reader will get to understand marketing in hospitality and learn what innovations in hospitality mean. The third part includes the new innovative competitors and introduces the new concept of the sharing economy. In addition, some examples are given. Furthermore, from this, the reader will get to know about the challenges and opportunities of the hotel industry and sharing economy. The fifth part deals with the digital development of the hospitality industry. In the penultimate, sixth part, the reader will be given ideas about future hotels. The last part includes the conclusion."
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Model of modernity : the Frankfurt kitchen and domestic reform
(2017) Goodwin, Amara; Ebert, Carola; Pöğün-Zander, Yüksel; Faculty of Architecture and Design; Berlin International University of Applied Sciences
"Heralded as the first modern kitchen, the Frankfurt kitchen was designed by Austrian architect Grete Schütte-Lihotzky in 1926 as part of the 'Neues Frankfurt' (New Frankfurt) housing development in the Weimar Republic. Existing academic discourse focuses mainly on the design achievements of the Frankfurt kitchen as a turning point in the history of architecture. Seeking to understand the role of domestic reform in relation to other contributing theories such as socialism and Taylorism; this paper examines the social, theoretical and historical factors that contributed to Grete Schütte-Lihotzky's monumental design. Analyzing the Frankfurt kitchen within the context of domestic reform in Germany and the United States, this paper focuses on the 'Neues Bauen' (New Building) public housing efforts in Germany in the interwar years; the role of women in Weimar Republic society; the policy of redomestication; as well as the impact of the work of American and German domestic reformers. Three case studies provide detailed analysis of the kitchen designs of Catharine Beecher, Christine Frederick and Schütte-Lihotzky. The first two case studies provide examples of influential American domestic reformers while the final case study brings the analysis back to Germany."
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How to create a successful luxury brand image through digital marketing?
(2017) Darakci, Antonja; Lieb, Manfred G; Wagner, Evamaria; Faculty of Business Administration; Berlin International University of Applied Sciences
"The present study is primarily investigating the question on how to create a successful luxury fashion brand image through digital marketing. The guiding question involves two factors -- ho to create a successful luxury fashion brand image and to what extent digital marketing is prospectively appreciable. Thereby, the research focus is on the long-term development of a digital marketing strategy for luxury fashion brands as well as on the cross medial communication tools such as social media platforms. The key aim of the paper is to show how to create a successful brand image through digital marketing on the basis of cognitions from literature as well as the application examples from the practice. In order to answer the question as comprehensively as possible, the paper is structured as follows: The beginning of the main part starts with an introduction to the world of fashion. The value of the fashion industry and the creation of a brand image and brand identity are going to be shown here. In order to reach the customer, luxury fashion companies communicate through their brands. For this reason, the focus in the third chapter is on three different forms of marketing: 'Old-marketing' (traditional marketing), 'New-marketing' (digital marketing) and fashion marketing. The last chapter of the paper focuses on a case study, in which the results that are obtained from the previous chapters are going to be examined and confirmed with the aid of the luxury fashion brand 'Burberry'."
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Victoria's Secret meets Berlin : retail and context
(2017) Larsen, Sigurd; Starck, Adrian von; Faculty of Architecture and Design; Berlin International University of Applied Sciences
"This project aims at designing an interior space for the existing brand Victoria's Secret and adapting it to the cultural context, and characteristics of Berlin, and the local preferences for the shopping experience in Berlin. [...] My proposal is to bring Victoria's Secret to the heart of Berlin in Mitte and design a proposal of how lingerie can be branded and experienced in the specific context of Berlin through a new spatial concept for the interior organization, furniture, materials, customers' needs, and facilities for events. [...] This research aims to show how context, culture, and social structure can affect an interior space in space organization, materiality, and furniture. It shows a diverse concept and distinctive design of the brand Victoria's Secret in different locations, and also proposes a design of the brand Victoria*s Secret in Berlin/Mitte taking consideration of Mitte's characteristics and the Victoria's Secret characteristic as well. The research begins by explaining what a retail design is, and how it has been presented in the past to our current day. Furthermore, going more into retail design studies and explaining types of fashion retails. Then being more specific and explaining lingerie retail design for a brand such as Victoria's Secret. Additionally, explaining the shop exterior and, interior features in different locations around the world such as the United States of America, the Middle East, the United Kingdom, and Asia. Furthermore, explaining how the context and culture of each location are affecting the interior design of the Victoria's Secret Retail stores. Next, an explanation of the proposed retail design (the Victoria's Secret) in Berlin, which is based on the effect of the context on a retail design, the aim is to create a new experience of Victoria's Secret in Berlin by creating an interior retail space that aims to show Berlin/Mitte's vibe and culture through it. The proposed retail design is more like an exhibition and a boutique at the same time. The Berliner Victoria's Secret is having few characteristic of the actual existing brand. Such includes products, space division (display and exhibition section, cashier, sitting lounges, fitting rooms, and makeup sections), and the primary colors of Victoria's Secret (black, white, grey, and pink). It is different from the actual Victoria's Secret shop in the furniture, materiality, and the usual open closet look or bedroom that the shop has in almost all the branches. The Victoria's Secret of Berlin will have a sequence and more systematic approach of the spatial divisions; it is more of a pavilion or open interior, without interior walls, and the diverse spaces within the shop are being defined by the glowing columns that will exhibit the products inside. The aim of the shop is to represent Berlin/Mitte in a retail interior space, also a space that exhibits Victoria's Secret products. To sum up, franchises can have different space design in different space design in different locations around the world. Such includes the context, culture, and social structure of specific locations."
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The customer decision journey : how to overcome the weaknesses in the journey of the customer in a retail outlet with the help of digitalization?
(2017) Gafar, Furkan; Kang, Long; Lieb, Manfred G; Faculty of Business Administration; Berlin International University of Applied Sciences
"Understanding the customers and the way they interact with the businesses and markets was always beneficial to companies. Not only allowing to prioritize the efforts according to factors leading to generate the most profits but also giving a third person view on the sales process helped evolving companies to be more competitive. Nevertheless, the customer journey focuses as the name says on the customers and so human beings. The whole construct is built upon the behaviors and attitudes of a targeted group or a society. Encoding these and adapting the gained information to the business models is the key to success. However, these behaviors and attitudes changed drastically with the digitalization era - new challenges emerged. Customers are well informed and supplied products are getting of an identical type - differences barely recognizable. Therefore, aspects like services and customer friendliness are gaining more and more in importance - customer decide upon other criteria than the product itself. With the help of the customer journey, gaps between the desired customer experiences and the status quo are highlighted. The thesis aims at giving suggestions to overcome the weaknesses in the journey of the customer in a retail outlet with the help of digitalization."
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Creating multifunctional retail spaces with flexible furniture
(2017) Kilicaslan, Zuhal; Larsen, Sigurd; Pöğün-Zander, Yüksel; Faculty of Architecture and Design; Berlin International University of Applied Sciences
"This thesis investigates the creation of multifunctional retail spaces through the use of flexible furniture. It gives an insight on why multifunctional retail spaces are needed and it explores how more than one function can be integrated into conventional retail spaces. Following a short introduction of the history of retail spaces and looking into the categories of multifunctional retail spaces, flexible furniture is analyzed with the qualitative research method of case studies. The questions that are asked are: What is the retail space of the future? How can two or more functions be combined together in retail spaces through the use of flexible furniture?"
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Digital marketing as a communication tool : how did digital marketing change the way of communication in B2C?
(2017) Yılmaz, Ali-Tolga; Lieb, Manfred G; Faculty of Business Administration; Berlin International University of Applied Sciences
"The Bachelor thesis will cover the change in the marketing and communication sector, and how the businesses adapt to the changes. After introducing the digitalization through computers and the global revolution with the internet age, and also in the business life through email and display marketing. Whereas, there is now an upcoming second type of digitalization in the world, which is the innovation of the first digitalization and thus changing the daily life and patterns of the society to the digital world. Dynamic start-ups are inventing continuous new technologies and platforms. One of the well-known invented ones are platforms like Facebook, Twitter and Instagram etc. This disruptive change also reached the marketing industry. Also, the people and their habits have changed in case of smartphones, which have got more attention and usage. The striking point is to see how a whole sector revolutionised and transferred to a fully digitalized industry. For instance, in the new marketing sector the 'Influencer Marketing' came out of the blue and created a completely new form of word-of-mouth. Therefore, first, the old marketing and analog communication and the related problems in the sector will be analysed. Afterwards, after summing up all positive and negative aspects, the new marketing and digital communication will be analysed including many upcoming technologies and inventions. After introducing all new market instruments, the changes in the markets will be shown together with comparing the positive and negative aspects, which will lead to a conclusion which will answer the central question."
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Digital fabrication and bioplastics : applications for interior design
(2018) Gaspari, Laura; Martín, Javier; Pöğün-Zander, Yüksel; Faculty of Architecture and Design; Berlin International University of Applied Sciences
"Over the last 50 years, digital fabrication has shaped the world of design and industrial production, reducing the gaps between digital technologies and the process of physical construction. In addition, issues related to climate change and carbon emissions have played a major role in the development of new sustainable materials. Although organic alternatives to plastic are in the process of being explored and developed, their application in interior design is still very limited. The reason for this can partly be attributed to the limited productive possibilities of these materials. In recent years, there has been a focus in the industry on combining such organic alternatives to plastic with digital manufacturing in the hope of achieving high-quality results for industrial applications. This gives rise to the question: is the manufacturing of bioplastic through digital fabrication a key tool in efforts to increase its applications in architecture and interior projects?"
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Social sustainability in office design : examining the relation between occupant comfort and office-layout and services
(2018) Dressler Viturtia, Kioma Luna; Martín, Javier; Pöğün-Zander, Yüksel; Faculty of Architecture and Design; Berlin International University of Applied Sciences
"In office design, Social sustainability is often disregarded to meet the parameters of other sustainable development components. While comfort is crucial when attaining a socially sustainable design, this thesis puts in crisis the term 'comfort', commonly misused to describe the look and feel of a design rather than its qualities concerning health and safety for the user. Diverse factors affecting indoor environmental quality are listed and extensively explained. Furthermore, four office layouts are discussed through the scope of social sustainability examining the occupant's physical and physiological comfort. The information obtained via these investigations is further utilised to complete a design proposal in which office occupant comfort is promoted and enhanced through suitable design measures and occupant-aware building services. This thesis concludes there is no universal layout suited for all occupants and offices, but the clever combination of suitable design methods fitted to the needs of office occupants and their environment can result in a fruitful office design that promotes productivity and comfort. RESEARCH QUESTION: What elements of interior design affect office occupant's comfort and how can these be used to promote it?"
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The interior as home : residential interior from a user's perspective
(2018) Dyka, Anastasiia; Martín, Javier; Pöğün-Zander, Yüksel; Faculty of Architecture and Design; Berlin International University of Applied Sciences
"Home is a very personal thing and is directly related to the residential interior that embodies the personality of its user. The aim of the home interior design is to improve the user's work, better managing the space available in the intermediate environment. In principle, it is a way to transform the lives of people who live or use a certain space, improving the quality of their lives through design and decoration. The results of the study in the field of physiological and psychological effects of the interior are useful for studying the influence of residential design. The perception of every person in the surrounding environment, including the residential interior, can be radically different. An important role in the organization of the home interior is played by its spacious layout, lighting, and color scheme. Housing conditions, including lighting and color solutions, create not only a unique atmosphere in the house, but also influence the mood of its owners and guests. The methodological base used for the thesis consists of four case studies, analysing which gives a description of people in their surroundings and to see how does the personality influence designs of their homes. The relation between a residential interior and its user is prejudice and unverifiable therefore cannot be represented only by the number of certain theories and rules."
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Conserving by retrofitting : integration of sustainable energies to a heritage preserved building in Potsdam, Germany
(2018) Benedikt, Ines; Martín, Javier; Topcu, Hicran; Faculty of Architecture and Design; Berlin International University of Applied Sciences
"Rapid global warming and climate change are two main problems today's generation is facing. A significant contributor to those developments is the building stock, which represents approximately 40% of energy consumption and 36% of greenhouse gas emissions in the EU. While only a few existing buildings are modernized each year, almost three-quarters are presently energy inefficient. Renovating the old building stock towards sustainable energy goals would therefore significantly benefit the energy savings. These energy improvements are desirable, but not always possible without compromises, especially when approaching heritage preserved architecture.[2] Implementing energy efficient measures to these precious buildings can create physical implications that may arise as a conservational issue. In some cases, aesthetic alterations require review and approval by the corresponding official authorities, which usually implies long and tedious administrative work. In other cases, missing conservation guidelines and regulations can lead to high damage of this heritage. For this reason, the research aims to find proper aesthetical solutions that fuse both, sustainable energy interventions and architectural heritage conservation. This thesis examines the importance and characteristics of conservation, focusing on residential architecture in Europe. By analysing four essential retrofitting techniques within the context of preservation, this thesis addresses the application of solar panels in historic buildings. It provides insight into installation principles, and the proposed conclusion offers a design solution as part of the integrated case study of a heritage preserved Villa in Potsdam, Germany."
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Serenity : investigation of atmosphere in Claudio Silvestrin works
(2018) Ebert, Carola; Larsen, Sigurd; Faculty of Architecture and Design; Berlin International University of Applied Sciences
"While talking about interior architecture, the usual thing to mention is design and decoration qualities, however, the experience of an interior is largely connected with its intangible qualities. Atmosphere is a special experience of a perception of the space, something that is non-materially present in the space and at the same time, something that is inherent to it. Atmosphere is something that touches us -- an active quality of an interior architecture, which affects the perception of the viewer. This paper inquires why some interior seem pleasant and disposable, and others are cold, repulsive, sterile or depressing, suffocating, etc. How does the atmosphere of the place arise? [...] [The] thesis is done in three steps. The first part of this thesis addresses what is the nature of atmosphere phenomenon; what tools can be used for producing an atmosphere and particularly serene atmosphere in an architectural space. Thus, the first question addresses the definition of the atmosphere, the second question -- how can an atmosphere be constructed with the help of an embodied cognition and the concept of metaphor, and the third question is how can a serene atmosphere be constructed. In the second part I examine the issue of serene atmosphere by analysing three residential projects of the architect Claudio Silvestrin as case studies. I use qualitative comparative analysis to investigate how he produces serene atmosphere in his works. In the end I compare the hypotheses of the first part with the conclusions drawn from the case studies. Interior architecture is a multidisciplinary field and for my investigation I use the contemporary studies in Linguistics, Psychology (Cognitive Psychology, Gestalt Psychology) and Cognitive Neuroscience."
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The implementation of off-grid-water-systems to mobile tiny houses
(2018) Hansen, Isabell; Martín, Javier; Starck, Adrian von; Faculty of Architecture and Design; Berlin International University of Applied Sciences
"This thesis deals with the implementation of Off-grid-water-systems to mobile Tiny Houses. It gives an introduction and overview on the whole Tiny-House-topic and its movement, specialized on tiny homes on wheels in Germany. Due to their mobility the autarchic energy and water supply comes into focus. It will be explained what it means to live off-grid, going into detail about water-recycling-systems and introducing examples for these systems. As conclusion the different water plants are compared and evaluated according to their adequacy for mobile Tiny Houses. After that the design part of the Tiny House comes into focus, where the water system(s) is supposed to be integrated. In the context of a case study analysis a Tiny House, a caravan and a prefabricated house are evaluated according to their functionality, colors and materials and their water supply system. At the end of this thesis the best solution for the Off-grid-water-system(s) and the mobile Tiny House will be combined. For that will be clarified how much water a person needs. The thesis will conclude with a design proposal implementing the knowledge that have been collected through the research conducted on the previous chapters. The design proposal is adjusted to the German law, since the regulations in Germany are more stringent than in many other countries."
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Companies' development in human resources in terms of facilitating the recruitment process through social media platform
(2018) Garg, Ritam; Wagner, Evamaria; Faculty of Business Administration; Berlin International University of Applied Sciences
"Permanent changes and improvements in technology entail crucial impacts on organizations, including the development of human resources by using social media platforms for recruitment. Nowadays, to reach and attract top talents, social recruitment is getting even more important for companies. This study examines the reasons encouraging its usage, analyzes in which extent and how companies implement it and discusses recent and future trends as well as risks and advantages of social recruitment. The research is qualitative and based on secondary data comprising diverse conducted surveys that display the scope of social recruitment usage by hiring managers and human resources professionals as well as successful accomplishments of various companies. Main findings show that companies focus on multiple approaches, such as enhancing the branding and reputation represented online, to attract talents, and benefit from the extension of networks as well as the ability to identify candidates, including passive ones and those living in other countries, faster and more cost-effectively through precise sourcing on social media platforms. Companies are also aware of major trends for future social recruitment, such as artificial intelligence or diversity, which already tend to be successfully performed by certain businesses. However, there are certain risks that come along, such as the insecurity of reliable information and the proper usage of personal data as well as the fact that not all skilled people are registered on these platforms. Thus, based on the major results of the study and referring back to the literature review, relevant recommendations for companies and recruiters, including the enhancement and extension of the social recruitment strategy in a proper way to enable a beneficial development in companies' human resources, are elaborated. Keywords: social recruitment implementation, social media platforms, future trends, erecruitment, human resources."
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Creating a space : implementing sustainable design methods into modular room dividers for office spaces
(2018) Kiranta, Tugce; Martín, Javier; Pöğün-Zander, Yüksel; Faculty of Architecture and Design; Berlin International University of Applied Sciences
"As a main issue in an open space it might be lose privacy or even sounds will annoy. Open plans has effectively raised in popularity, which means to offer endless design opportunities. Room dividers a a visual barrier are great opportunity to create a space when it comes to build an efficient utilization or zones. Nowadays, there are different types of room dividers with various functions, which also fulfil architectural needs. This kind of products are depending on their versatility qualities as well as visually and acoustically. Especially, it refers on viewer's perspective and also how to arrange the room divider. Room dividers serve many purposes, for example, it gives the space nice atmosphere through its material but also make the space lively. This research deals with how to create an interior space by implementing sustainable design methods into modular room dividers and their effects. Additionally, it is also focused on investigating visual view and light, the acoustic control, the sustainability, and the modularity. The research begins by a short description of room dividers with their origin and historical background and then going into the characteristics, such as the different types of room dividers. Furthermore, explaining a brief introduction of visual control, which includes the light control, view control and the acoustic control as well. Additionally, explaining the sustainability and modular systems. Moreover, it will provide detailed analysis with the examples of three case studies. Subsequently, an explanation of the design goals, that includes a design proposal. Four prototypes were tried out and analysed through out the dimensions and the geometry. The goal is to analyse and compare the functionality and the materials in order to design a modular room dividers. Furthermore, the purpose is to design a sustainable room divider at selecting materials with low environmental impacts. Keywords: Office design, Modular system, Sustainable methods, Room dividers."
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Diversity management as a model for success : diversity as a success factor in strategic human resources work
(2018) Gökcek, Sevilay; Garg, Ritam; Kang, Long; Faculty of Business Administration; Berlin International University of Applied Sciences
"Diversity management applies on the one hand to image politics, sometimes to the fulfilment of social and moral obligations such as equal treatment of men and women, but now also increasingly to a business management instrument for the use of the resource "diversity". To what extent strategic approaches have been developed in companies, which measures are applied and which advantages or difficulties companies see associated with this concept is determined in an international comparison of studies and afterwards in a questionnaire study with a German company. The focus is on understanding and dealing with cultural diversity in Germany. [...] there is a pluralisation of society in which individuals and subgroups are increasingly emerging from the large homogeneous mass. [...] This heterogeneous range has an impact on the labour market and must be taken into account in the recruitment and deployment of workers. Now, however, the combination of the needs of the companies and the supply on the market will lead to a certain adaptation, which, however, has to be coordinated. Diversity management, which is presented below as a tool for using diversity as a resource, is a good way of doing this (cf. Knight et al., 1999). [...] The aim of this scientific elaboration is to generate comprehensive knowledge about diversity management as such, to be able to rationally weigh up opportunities and risks and to know the various options for action of the respective dimensions of diversity derived from this. In order to create the necessary knowledge base, the terms diversity and management are discussed. Based on this, the opportunities and risks of companies involved in implementing diversity management are presented. In conclusion, the findings are summarized, followed by a critical analysis of the assignment. Finally, an outlook on possible changes is given. In order to test the theory in practice, a case study of the company DTP is presented."
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Branding for startups : building brand identity with fewer resources
(2018) Kang, Long; Lieb, Manfred G; Faculty of Business Administration; Berlin International University of Applied Sciences
"This research considers the concept of brand management in order to build a strong brand identity in general and especially for startups. However, startups have to balance between the high costs of advertising and low revenue. The author tries to study lean startup method in combination with six brand identity facets and Storytelling as a solution for startups, the solution is to build a sustainable and healthy startup with strong brand identity, to benefit from a good brand with fewer resources. The research is based on two approaches which are connected. Firstly, secondary data is collected from the literature concerning lean startups, branding, brand identity, and storytelling. Then, interviews are collected as primary data. The main theory approach for the research connects the secondary and primary data by making a persistent association between the findings. The findings are in three dimensions, based on Kiron Open Higher Education gGmbh, an educational platform for refugees as a case study and from eight interviewees with different backgrounds and experiences. In fact, the Lean Startup and combination with storytelling present a solution for startups, especially in their early age."