Browsing by Subject "Augmented Reality"
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Item Restricted Augmented Textiles : Exploring the Intersection Between Streetwear and Digital Fashion(2023) Jan Loebl; Goodwin, Amara; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The omnipresence of smartphones has altered the perception of art and entertainment, including the fashion industry. The widespread use of smartphones during runway shows has led to a diluted live experience for fashion enthusiasts. This bachelor thesis explores the potential of augmented reality (AR) to bridge streetwear and digital fashion, offering a more immersive experience for the audience while preserving the essence of runway shows. The research analyzes fashion's relationship with technology, smartphone rituals, and AR applications in other fields. Experimentation with AR applications will be conducted to assess their suitability for runway experiences. The thesis aims to foster a balanced approach to fashion shows, embracing the transformative power of digital innovations to revolutionize the industry. Keywords: augmented reality, fashion shows, smartphone rituals, digital fashion, streetwear, runway experience, immersive, technology, AR applications, live eventsItem Restricted Interactive Museums : Augmented Reality as a Means for Communication(2023) Daniela Stern; Catak, Güven; Schroeder, Süheyla; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Museums, as vital reservoirs of history and culture, aim to engage and educate audiences. Yet, they face substantial challenges in a digital age overwhelmed with information and further strained by a global pandemic. Amidst these adversities, the potential of Extended Reality (XR), specifically Augmented Reality (AR), emerges as a promising frontier to revitalize museum experiences. This thesis delves into the intersection of AR technology with museum communication strategies, aiming to foster enhanced interaction and enriched learning encounters. By dissecting brand communication within the museum context and analyzing the prowess of AR, the study illuminates how AR applications can be woven into the museum's narrative, crafting captivating and educative experiences. An exploration of three museums incorporating AR sets a practical backdrop, leading to the conceptualization of ARchives, a mobile application envisioned to bridge the digital-physical divide, augmenting the museum experience. The focus sharpens on AR's ability to overlay digital insights on physical exhibits, proposing a nuanced blend of traditional and modern-day engagement, nurturing a more profound connection between museums and their audiences, and thereby rekindling a contemporary appreciation for our historical and cultural tapestry. Keywords: Museums, Augmented Reality, Extended Reality, Brand Communication, Audience Engagement, Digital Enhancement, Interactive Learning, ARchives Application, Technological Advancements, Cultural AppreciationItem Restricted Why Do Companies Use VR and AR and How Do These Technologies Support Their Marketing Strategies?(2023) Yağmur Muslu; Mantel, Peter; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This study looks at why companies use VR and AR and how these technologies support their marketing strategies. Two examples of recent digitally based technological advances are augmented reality and virtual reality. These technologies are projected to offer significant income opportunities in a number of industries in the coming years. Starting with the introduction of the understanding of what is virtual and augmented reality, advantages and disadvantages, and examples of usage of these technologies in different sectors. With this, a qualitative approach has been used with data extracted from a semi-structured interview with the trade director of Galatasaray Sports Club - GSStore. Keywords: virtual reality, augmented reality, marketing strategies, digital technology, income opportunities, VR advantages, AR disadvantages, technology usage, qualitative approach, GSStore