Browsing by Subject "Berlin businesses"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
Publication Restricted Behind the Fashion Treasure Hunt: Exploring the Business Practices of Independent Secondhand and Vintage Fashion Retailers in Berlin and Their Response to the Industry Changes(2025) Kuzmenko, Nadiia; Mantel, Peter; Data Science and Business (BA); Berlin International University of Applied SciencesThis thesis explores the business practices of independent secondhand and vintage fashion shops in Berlin. Semi-structured interviews with business owners, employees, and people participating in the industry in other ways were conducted. The gathered data was analysed using the thematic analysis method to try to understand how businesses of this type operate and how their owners manage changes in the industry. The findings presented in this thesis explore the operational practices, curation, sourcing, pricing and promotion strategies of the independent secondhand and vintage fashion shops in Berlin, as well as the influence of digital secondhand marketplaces and e-commerce retail on physical secondhand fashion businesses and the changes in the secondhand fashion industry caused by those technologies. Understanding the current practices, struggles, concerns, and perceptions of changes of the business owners of vintage and secondhand fashion stores will help to further explore the market, benefit the retailers, and encourage further research of the topic.