Browsing by Subject "Brand Identity"
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Item Restricted Innovation of Augmented Reality in Graphic Design : Augmented Reality Is an Effective Tool in Graphic Design and Visual Communication(2022) Lerato Malefetsane Linden; Schroeder, Süheyla; Tibus, Alexander Christian; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract As the global community moves forward in digital design, a notable progression is made toward the virtual world. As a result, various organisations in the com- mercial industry are constantly looking at how they can create more competitive communication strategies to retain and attract new audiences. In addition, there is an interest by consumers in virtual and interactive content. Augmented reality is an ideal technological solution to meet this interest and maintain enthusiasm for brand engagement. Graphic designers and artists need to be prepared to meet that demand as well as facilitate the making of digital experiences. Designers who make the invest- ment into augmented reality skills will be in higher demand and will contribute to a new era of interactive design. Institutions of higher education and design organisations must adopt augmented reality into graphic design programs to keep up with the industry's pace and changes. There are a number of obstacles to the adoption of augmented reality, but driv- ing competence in the training of augmented reality technologies, as well as a commitment toward investing in the right, augmented reality mechanism, could help shape this solution. Augmented reality is the natural evolution of digital mockups and visual communication. This research aims to find insight into how augmented reality can be used as an effective tool for communicating ideas and knowledge. Through the integration of augmented reality and traditional graphic design elements and principles, creating unique experiences. Keywords: AR (Augmented Reality), AR content, AR devices, AR industry, Users experiencesItem Restricted Interior Architecture - a Manifestation of Brand Identity : Case Study, Louis Vuitton Malletier(2023) Andreea-Romina Iovan; Brünjes, Katrin; Escobar, Pierre; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The luxury fashion industry, epitomized by brands like Louis Vuitton, has undergone significant transformations to adapt to changing societal norms and expectations. This study aims to scrutinize the concept of flagship stores as a critical brand strategy employed by Louis Vuitton Malletier. The flagship stores serve not just as retail spaces but also as embodiments of the brand's identity, values, and heritage. Distributed globally, these stores offer consumers more than just products; they offer an exclusive, immersive brand experience marked by high-end interior architecture and collaborations with renowned artists. Set against the backdrop of a society that has seen a significant increase in wealth and consumer aspirations, the study seeks to understand the impact of these luxury retail spaces on both the brand and the consumer, and how these stores serve as a dynamic medium for reinforcing brand image and offering a unique customer experience. Keywords: Luxury Fashion, Louis Vuitton, Flagship Stores, Brand Strategy, Interior Architecture, Consumer Experience, Brand Identity, Cultural Experience, Retail Spaces, Social ChangeItem Restricted The Use of Motion Graphics on Brands' Visibility : a Focus on Cultural Institutions(2023) Marco Mancini; Amann, Denise; Catak, Güven; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The omnipresence of digital screens and the ceaseless evolution of technology have propelled brands towards innovative identity reinvention, with motion graphics emerging as a pivotal tool in this journey. Unlike animation, motion graphics breathe life into static graphic elements to convey information succinctly, making it an attractive tool for branding, especially in the context of cultural institutions. This thesis delves into the synergy between motion graphics and branding, with a spotlight on three cultural institutions in Tuscany, Italy: Teatro della Toscana, Palp, and Museo Piaggio. By weaving together literature review, interviews, and observational research, this work explores how motion graphics can enhance brand visibility and audience engagement in the cultural sector. The focal point is a design project aimed at amplifying the brand identity of Teatro della Toscana through motion graphics, aligning the visuals with the institution's core values. Despite certain limitations, like the absence of in-house graphic designers in some institutions and geographical constraints, this research underscores the potential of motion graphics as a robust tool for branding in the digital age, especially within the cultural domain where creating a compelling, accessible narrative is paramount. Keywords: Motion Graphics, Branding, Digitalisation, Cultural Institutions, Teatro della Toscana, Palp, Museo Piaggio, Brand Identity, Audience Engagement, Technology Evolution