Browsing by Subject "Brand design"
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Item Restricted Immersive fashion shows : motion graphics as a means of brand communication(2020) Kurmanaeva, Alina; Starck, Adrian von; Tibus, Alexander; bachelor thesis in Graphic Design"The thesis hypothesizes that Motion Graphics can contribute into Fashion Shows stage design and improve its perception. Therefore, the research is going to analyze how it can affect the events and how it can create a strong emotional effect on the audience. Moreover, the thesis assumes that Motion Graphics has a great potential to solve such problems as space, entertainment, showcase issues that some brands encounter at Fashion Shows. The importance of analyzing the field is realized when understanding how flexible and practical can be Motion Graphics for Stage Design of the events. Later on, the thesis is going to extend the analysis on how else the topic can be used for brands at Fashion Shows to improve space and perception of it, how to influence in a specific way on the audience. Consequently, the aim is to raise the awareness and to pay attention to the benefits of Motion Design for brands and reveal its possibilities. To conclude, the objectives of the research: firstly, to observe existing ways of using Motion Graphics at Fashion Shows; secondly, to analyze its benefits; thirdly, to consider future possibilities of exploiting it."Item Restricted Museum Branding And Its Impact On Cultural Heritage And Silver Craftsmanship(2921) Bucko, Art; bachelor thesis in Graphic Design and Visual CommunicationUndoubtedly, museums play a crucial role in the tourism and cultural industry. With today's world, facing ever more grow- ing rival competition between museums, the leisure industry and due to fund cutbacks museums started to adopt marketing princi- ples for-profit strategies. Most of the museums today to increase the number of visitors started to redefine their role, conduct more engaging activities and have a more consistent marketing cam- paign. This thesis examines the fundamental elements of Branding and Visual Identity within the museum industry. Components like logo, typography, colors, imagery style. With case studies that ex- amine performances of museums with no visual identity and ones with very powerful identities. This study also gives a better under- standing on a specific silver craftsmanship filigree and its develop- ment in Prizren. Furthermore this study sets to find a branding that is suited to bring out key elements of FiligreeItem Restricted The relationship between graphic and music industry : the creation of visual identities for modern music genres(2020) Lehr, Jakob; Tibus, Alexander; bachelor thesis in Graphic Design"What drives a person to give themselves the opportunity of listening to a new band they have never heard of? Why do people associate different art styles, typefaces, photographs, or even specific colors to a music genre? How did legendary bands like The Rolling Stones or The Beatles achieve that their names became recognizable even by the younger generations? Visual communication is crucial for a band or a musician to transmit a message to consumers strong enough to catch their attention even before listening to a song or an album. This thesis explores how graphic design helped legendary artists and record labels to build identities around the evolution of their music genres across historical events and the implementation of different technologies through the decades of the last century to nowadays."