Browsing by Subject "COVID-19 bibliography"
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Item Restricted An analysis of influencers in the fashion industry in times of the corona pandemic(2020) Sivrikaya, Elif; Di Bella, Jessica; Poljsak-Rosinski, Petra; bachelor thesis in Business Administration"This thesis aims to examine the works of influencers that we frequently encounter while using social media, and will examine how they continue their practices based on the fashion industry, especially with the increasing competition among themselves during this pandemic period. For this purpose, it primarily focuses on the fashion sector, includes information on crisis management, and analyses the activities of influencers during the pandemic period. [...] Thus, the crisis in the fashion industry will be seen and then a connection will be established with influencer marketing. In the periods is determined, the activities of the influencers will be analyzed by looking at their average likes and comments."Item Restricted B2B & B2C social media communication before and amid the coronavirus pandemic in tech industry(2020) Yangin, Sultan; Di Bella, Jessica; Poljsak-Rosinski, Petra; bachelor thesis in Business Administration"The recent health crisis affected people, businesses and their social media marketing practices. Social Media Marketing is becoming more critical every day for all businesses, especially in the face of Coronavirus, and the tech companies are no exception. In the age of the COVID-19, organizations need to adapt their social media marketing strategies. Despite the importance of the technology companies today, there is very little information in the literature regarding principal differences of social media marketing practices in the tech industry. This paper focuses on exploring both the principal differences between B2B and B2C social media marketing (SMM) communication and the effects of the global COVID-19 health crisis on B2B and B2C tech companies' social media communication. The study briefly introduces the events that led to the birth and the rise of social media to construct a solid background for the reader. The paper continues with a comprehensive literature review on social media marketing basics and then presents the explored four main principle differences between B2B and B2C tech companies' social media marketing. The significance of this paper is that using a case study of Google, Microsoft & Facebook and conducting a template analysis on their social media handles the study analyzes and shows how COVID-19 affected tech companies' social media marketing practices in both B2C and B2B contexts. Keywords: social media, social media marketing, differences between B2B and B2C marketing in the tech industry, Coronavirus impact."Item Restricted Interactive exhibition design as a way of promoting intercultural dialogue : the duality of the effects of coronavirus on society(2020) Alves, Tatiana Carolina Pereira; Hillmann-Regett, Jan; Lehr, Jakob; bachelor thesis in Product Design"This thesis explores the concept of stereotypes, how they form and develop to understand and propose ways to overcome them. Understanding the problem's roots and its potential solutions makes it possible to answer the research question: are interactive design exhibitions an effective means to help overcome stereotypes and prejudice by promoting intercultural dialogue? As a result of the research and its posterior analysis, a design project was developed to demonstrate the main findings and propose an effective stereotype breaking model based on dialogue. In light of the recent events involving the COVID-19 pandemic, this work covers the theme of prejudice, stereotypes, and communication also related to this crisis."Item Restricted The impact of the spread of the coronavirus on the aviation industry : an analysis(2020) Ibragimov, Oleg; Behar Villegas, Erick; Poljsak-Rosinski, Petra; bachelor thesis in Business Administration"This paper gives an overview of the impact of the spread of the COVID-19 on the Aviation industry. It is concentrated explicitly on three airlines: Ryanair, Wizz Air, and EasyJet. The main focus is looking at the challenges the companies and their customers faced at three different times: beginning, peak, and end of the Coronavirus Crisis. It will give briefly give the overviews of those companies and define Crisis Management. Three cases of the companies and how they manage the situation with crisis and will look at their interaction with their customers at three different times. Template analysis and 4Ps will be applied to analyze the data and come up with the results, conclusions, recommendations. Keywords: Template analysis, 4Ps, Risk, Crisis, Crisis Management, the beginning, peak, and end of the Coronavirus crisis, EASA, COVID-19, Coronavirus Crisis, Ryanair, EasyJet, Wizz Air."