Browsing by Subject "Challenges"
Now showing 1 - 3 of 3
Results Per Page
Sort Options
Item Restricted Addressing the Challenges of Talent Acquisition Through Data Analytics : A Case Study of Zalando(2022) Silvia Pizzoli; Artinger, Florian; Koç, Hasan; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract Companies are increasingly interested in finding ways to attract and retain talent, which, in today's competitive landscape, is the safest bet that can be made to reach a competitive advantage. However, the increasing amount of data available and the changing needs within the workforce make the traditional approaches to Talent Acquisition (TA) outdated. To address the current challenges of TA, specialists should leverage Data Analytics to gain valuable insights. Based on existing literature reviews and the specific case study of Zalando, the purpose of this research is to understand what the current main challenges of TA are and to analyze how Zalando approaches these challenges in terms of Data Analytics. Through interviews with Zalando's Talent Acquisition experts, results indicate that, while TA specialists are progressively intrigued in implementing these solutions, there are still many deficiencies in the company as a whole that do not allow for the full integration of Data Analytics. Zalando is not yet at a level of analytics maturity that allows Talent Acquisition to completely leverage Data Analytics. However, solving operational challenges first can lead to the development of models of advanced Data Analytics that could differentiate Zalando from the competition. Keywords: Data Analytics, Talent Acquisition, talent, challenges, data, ZalandoItem Restricted Blockchain and New Business Application(2022) Fabio Kunckel de Araujo; Artinger, Florian; Wagner, Evamaria; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: This paper is an explanation of the new technologies and cryptocurrencies such as Bitcoin and Ethereum. It gives an in-depth explanation of what blockchain is, covering its characteristics, main challenges, and criticisms. It delves into the Non-Fungible token space, explaining the main characteristics and challenges in the retail fashion industry and also analyzing a study case from Nike, Incorporated where they acquired the studio/team called RTFKT (pronounced "artifact"). It finishes the study with an analysis of the NFT industry utilizing Porter's Five Forces to understand the competitiveness of the industry and a VRIO analysis to understand if RTFKT can create a competitive advantage for Nike. Keywords: new technologies, cryptocurrencies, Bitcoin, Ethereum, blockchain, characteristics, challenges, criticisms, Non-Fungible token, retail fashion industry, study case, Nike, Incorporated, RTFKT, Porter's Five Forces, VRIO analysis, competitive advantageItem Restricted Navigating Cross-cultural Differences : Opportunities, Challenges, and Success for International Immigrant Entrepreneurs at a Berlin Start-up Incubator(2023) Nikhilesh Kalyana Kumar; Ülker, Barış; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: To understand the perceptions and experiences of the immigrant entrepreneurs this study was conducted, spotlighting on their challenges, experiences, motivation and factors which succeed them. This research also shows the effort of the Berlin startup incubators in order to support the immigrant entrepreneurs. The study is set on the bigger context of global trends in entrepreneurship and migration, the significance of the topic in today's socio-economic landscape was addressed. The presentation of the results of this study was provided in detailed manner, which also includes the entrepreneur's demographic information, their self-motivation to start a business in foreign country, their experience with the Berlin startup incubator, challenges faced by the entrepreneurs and strategies implemented to pass them, and factors which succeed them. Complete analysis and comparison were done by using the findings from interviews with Berlin startup incubator official and immigrant entrepreneurs, which showed some differences and similarities in their perceptions and experiences. The key points of the research were summarized, a comprehensive understanding of the experiences and perceptions of immigrant entrepreneurs were provided and in the supporting role the startup incubator acted well. Keywords: immigrant entrepreneurs, startup incubators, Berlin, entrepreneurship, global migration, socio-economic impact, challenges, motivation, business strategy, comparative analysis