Browsing by Subject "Cognitive Processes"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
Item Restricted The Impact of Instagram's Ui Design on the Memory Capacity of Young Adults(2023) Elisa Robles Vera; Müller, Felix; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: With the burgeoning engagement in social media, particularly on platforms like Instagram, concerns over its impact on cognitive processes, notably attention span and memory, have soared. This thesis delves into the nuanced interplay between Instagram's User Interface (UI) design and the memory capacity of young adults, exploring how incessant scrolling could be nibbling at the cognitive fibers of the digital natives. By dissecting Instagram's UI design patterns and juxtaposing them against the cognitive responses elicited during interactions, this research aims to unfurl the subtle yet potentially profound effects on attention span and short-term memory. Employing a blend of theoretical exploration and practical analysis - including literature review, user interviews, and memory exercises - the study seeks to render a more nuanced understanding of the cognitive ramifications entailed in modern-day social media engagement. The exercises, designed to gauge short-term memory retention pre and post-Instagram consumption, coupled with insights gleaned from interviews, strive to provide a holistic view of how Instagram's UI design could be shaping the cognitive landscape of young adults. As the line between digital and real continues to blur, understanding the cognitive tether to social media platforms becomes paramount. This thesis, by illuminating the potential cognitive trade-offs in Instagram's design, aspires to foster a dialogue towards more cognitively considerate social media interfaces, nurturing a balance between connectivity and cognitive well-being. Keywords: Instagram, User Interface Design, Attention Span, Short-term Memory, Cognitive Processes, Social Media Consumption, Digital Engagement, Memory Exercises, Cognitive Impact, Young Adults