Browsing by Subject "Covid-19"
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Item Restricted Business Agility in the Context of Digitalization and COVID-19(2022) Mira Berrak Voigt; Artinger, Florian; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract Various analyses have confirmed that the concept of "being agile" has grown considerably with increasing digitalization. During times of rapid and uncertain events like the COVID-19 pandemic, agility is an efficient methodology that helps keep a company "flexible", and, at the same time, resilient. Companies, therefore, are more prepared for possible spontaneous changes that come their way, both internally and externally. Moreover, "New Work"-the approach and concept-enables growth in organizational agility by offering flexible choices for a workforce with elements of self-organization and greater autonomy. Not every company that calls itself "agile" is alike in its approach to agility. Multiple factors, such as the techniques in individual teams or individuals, play a role. Different frameworks-like "Scrum" or "Kanban"-need to be implemented so that the company is ready to become adaptable. Furthermore, some companies appear to be "agile", but this is a myth and not really true; it is propagated simply because it is better for the companies' reputation. The aim of this research is to uncover meanings and detect the importance of agility in companies, which anticipates, in particular, flexibility, adaptability, and speed. Agility is also described as a contributor to better development and success along with increasing digitalization, even as a necessity when changes occur, viz. unexpected events like the coronavirus crisis. Advanced technology in terms of, for instance, Artificial Intelligence (AI), contributes to problem-solving and the assistance of teams. Related to this topic, "New Work" has been an important and essential development for years, but has acquired even more significance on account of the coronavirus pandemic. This is associated, among other things, with the leadership of the top management and the corporate culture, values, and work practices of the employees, and, hence, offers more "freedom" and opportunities. To provide a practical case study, the focus in the relevant section in this thesis is on the digital data-driven company ImmoScout24, an online marketplace that is run as an operating online platform. Agility in the company is thereby measured and identified with the help of self-observation, interviews, and a company survey that is distributed among all its employees. Keywords: Business agility, Digital Transformation, COVID-19, New Work, Scrum, Kanban, Project ManagementItem Restricted Luxury Brand Management and Economic Crisis : Chanel Case Study(2022) Adriana Telechi; Ülker, Barış; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: This thesis investigates the impact of COVID-19 on the French luxury brand Chanel and the company's strategic management response to the crisis by comparing its approach and financial reports with other top fashion luxury brands. Semi-structured interviews have been held with Chanel employees and a focused group of Chanel customers to gain industry insights. The analysis emphasizes Chanel's unique response to the crisis and the factors that have contributed to its success. Keywords: COVID-19, French luxury brand, Chanel, strategic management, crisis response, fashion luxury brands, semi-structured interviews, industry insights, success factorsItem Restricted Plantscaping in Interior Architecture : Design, Installations, Maintenance(2023) Anne Marie Pagenhardt; Goodwin, Amara; Starck, Adrian von; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis investigates the growing trend of indoor planting, particularly during the Covid-19 pandemic. Utilizing sales data, design examples, and academic literature, the study explores how the integration of indoor plants has aesthetic, economic, environmental, and health benefits. The work also addresses the challenges of incorporating live plants into interior spaces, such as maintenance and the common mistakes made due to a lack of understanding. The research is framed within three parameters: effects, requirements, and implementations, aiming to contribute to interior design practice by outlining best practices for the installation and care of indoor plants. Keywords: indoor planting, Covid-19, interior design, spatial experience, well-being, aesthetic, economic benefits, environmental benefits, health benefits, maintenanceItem Restricted The Business Models in Metaverse : an Analysis of Virtual Real Estate Key Success Factors and Monetization Strategies(2023) Xiao Long Jin; Arunachalam, Vivek; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This academic paper aims to analyze the various business models in the Metaverse's real estate industry. It explores the potential opportunities and challenges that businesses may face, providing valuable insights into how the Metaverse could impact the real estate sector. By investigating research questions such as potential virtual real estate models, factors driving demand for virtual properties, as well as opportunities and challenges in the Metaverse platform, this study offers an analysis of new business approaches in the virtual real estate sector within the Metaverse. The research aims to identify the key success factors and monetization strategies and how new technologies, such as VR and AR, might impact the business model of virtual real estate in Metaverse platforms. The paper also provides an insight into the virtual universe development over time from two perspectives: literature and technology background. The study found that the virtual real estate market in the Metaverse has strong growth orientation offering opportunities for businesses to generate alternative income through different types of business models like sale and rental of virtual properties, which mainly cause the demand driving of virtual property. Furthermore, the study highlights the challenges associated with security threats, legal and regulatory considerations. The study concludes that further research is necessary to fully understand the implications of the Metaverse for businesses and entrepreneurship. Keywords: Business models, Metaverse, virtual real estate, key success factors, monetization strategies, VR, AR, COVID-19, Industry 4.0, immersive virtual world, digital visualization technologies, technology, business opportunities, customer connections