Browsing by Subject "Cryptocurrencies"
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Item Restricted Blockchain and New Business Application(2022) Fabio Kunckel de Araujo; Artinger, Florian; Wagner, Evamaria; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: This paper is an explanation of the new technologies and cryptocurrencies such as Bitcoin and Ethereum. It gives an in-depth explanation of what blockchain is, covering its characteristics, main challenges, and criticisms. It delves into the Non-Fungible token space, explaining the main characteristics and challenges in the retail fashion industry and also analyzing a study case from Nike, Incorporated where they acquired the studio/team called RTFKT (pronounced "artifact"). It finishes the study with an analysis of the NFT industry utilizing Porter's Five Forces to understand the competitiveness of the industry and a VRIO analysis to understand if RTFKT can create a competitive advantage for Nike. Keywords: new technologies, cryptocurrencies, Bitcoin, Ethereum, blockchain, characteristics, challenges, criticisms, Non-Fungible token, retail fashion industry, study case, Nike, Incorporated, RTFKT, Porter's Five Forces, VRIO analysis, competitive advantageItem Restricted Cryptocurrencies as a Mainstream Asset Class : Opportunities and Challenges(2022) Yoram David Henckel; Wagner, Evamaria; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: This paper examines cryptocurrencies as an asset class and its potential to become mainstream. By utilizing the Capital Asset Pricing Model, the expected return of cryptocurrencies is compared to more traditional asset classes. Additionally, crypto's ability to fulfil the criteria investors have toward an investment is investigated. By highlighting some of the key factors that speak for and against cryptocurrencies being adopted as a mainstream asset class, the paper gives insight into the current state of the crypto market as well as giving some insight into the future of the market. Keywords: cryptocurrencies, asset class, mainstream adoption, Capital Asset Pricing Model, expected return, traditional asset classes, investment criteria, crypto market