Browsing by Subject "Decision-Making"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
Item Restricted Digital-media and Decision-making Processes : a Road from Impression to Conversion(2023) Tiberiu-Basarab Rădan; Artinger, Florian; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: "There are decades where nothing happens; and there are weeks where decades happen", (Lenin, date of publication not identified), and how can a country tailor its marketing strategies around multiple crises is a question to be asked. The research will offer an in-depth examination of various spheres of interest, focusing on three digital media campaigns within the context of Turkey as a touristic destination. Amadeus IT Group's data will be utilized for the study, and statistical analysis will be conducted to investigate the effectiveness and the impact of these campaigns on the traveller's decision-making process. Unexpected findings will shift the existing paradigm, leading to a second round of investigation to further understand these results. Upon the potential event of failing to report positive results, a set of conclusions will be drawn, and these findings will subsequently lead to various recommendations, which form the core emphasis of this study. This research intends to contribute to the body of knowledge by providing insights into how a country's marketing strategies can be adapted, and moreover, and how a country should evaluate itself before demanding media services. In the realm of digital marketing, the study can help marketers understand how to better tailor their strategies to suit different types of customers, but moreover the existing need for exploration with a focus on campaign metrics. Keywords: crisis marketing, digital media campaigns, Turkey, tourism, Amadeus IT Group, statistical analysis, decision-making, digital marketing strategies, campaign metrics, media services evaluationItem Restricted Unveiling the Influence of Outcome Bias on Decision-making in Organizations : a Systematic Literature Review(2023) Edoardo Macri'; Artinger, Florian; Koç, Hasan; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This systematic literature review investigates the role of outcome bias in decision-making processes within organizations. Two tables were created: Table 1 presents selected research papers on outcome bias, summarizing their main arguments and implications. Table 2 categorizes articles into clusters based on themes like judgment, emotion, cognitive biases, and decision-making processes. The research design followed a rigorous process to select high-quality and relevant articles related to outcome bias, considering specific clusters of interest. Inclusion criteria were defined to ensure selected studies contributed to research objectives and met specific requirements. The evaluation of study quality and validity involved examining research methodologies, potential biases, and limitations present in the literature. Ethical guidelines were adhered to throughout the review process. The findings indicate that outcome bias is prevalent and significantly influences evaluative judgments and cognitive mechanisms in decision-making. Practical implications include emphasizing process evaluation, fostering awareness, encouraging diversity, and implementing decision support systems to mitigate the impact of outcome bias. Addressing outcome bias can lead to improved decision quality and enhanced organizational performance. However, challenges such as resistance to change and data accessibility may be encountered. Future research should focus on specific industries, explore contextual factors, and assess the effectiveness of intervention strategies in reducing outcome bias. The knowledge derived from this review empowers decision makers to recognize and address outcome bias, enabling them to make more rational, informed, and successful decisions in various organizational contexts. Keywords: outcome bias, decision-making, organizational performance, cognitive biases, systematic literature review, process evaluation, decision support systems, research methodology, ethical guidelines, intervention strategies