Browsing by Subject "Design"
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Item Restricted A Visual Communication Design Analysis of Sports-related Brands' NFT Projects(2022) İsmet Mert Subay; Anwandter, Juan Almarza; Schroeder, Süheyla; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This research explores the use of non-fungible tokens (NFTs) by sports-related brands as a means of communication and community engagement. It examines the growing trend of brands utilizing NFT technology to provide their audience with a more interactive and visually engaging experience. The study employs qualitative and quantitative data analysis, focusing on the visual communication aspects of selected sports-related NFT projects. The research aims to provide designers with a deeper understanding of NFTs and their potential applications in various industries, ultimately facilitating the connection between NFT projects and designers from different disciplines. The findings and insights from the analysis, as well as a design component and survey results, are presented to enhance designers' understanding of the Brand-NFT connection. Keywords: Non-fungible tokens, NFTs, sports-related brands, visual communication, community engagement, designItem Restricted Culture in Crisis : Cultural Identity Expression in the Built Environment(2022) Evangelia Choutea; Goodwin, Amara; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis explores the complex relationship between culture, identity, and design in the context of the modern world. It examines how globalization and societal pressures for homogeneity have impacted personal and cultural identities, leading to a search for authenticity and belonging. The study delves into the role of architects and designers in creating spaces that reflect and support diverse identities, while also grappling with the challenges of modernity and globalization. By analyzing current design approaches and considering the perspectives of cultural critics, the thesis aims to foster a deeper understanding of the complexities surrounding cultural design in contemporary society. The goal is to inform and educate readers, allowing them to form their own opinions and contribute to the ongoing discourse on cultural identity and design. Keywords: Culture, identity, authenticity, globalization, design, architecture, homogeneity, modernityItem Restricted Current Relevance of Interior Retail Spaces in the E-Commerce Era : Communicating (brand) Identity Through Interior Design(2022) Marcela Reyes Arango; Goodwin, Amara; Köknar, Sait Ali; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This research paper explores the relevance of retail interiors in the era of e-commerce and online shopping. It examines the shift from traditional retail spaces to experiences and services offered by physical stores. The paper argues that the design of retail interiors plays a crucial role in creating a connection between the user and the brand, evoking emotions and memories. The concept of place identity is explored to understand the relationship between users and space. Case studies of contemporary retail interiors are analyzed to examine how brands use design to attract customers and create meaningful experiences. The methodology includes a theoretical exploration of identity and place, along with an analysis of case studies to support the thesis design project of an Arts and Crafts Market. Keywords: Retail interiors, e-commerce, place identity, user experience, designItem Restricted Examining the Role of Nature in Traditional Japanese Architecture and Its Relevance for Contemporary Design(2022) Lina Fee Drewalowski; Martín, Javier; Tubles, John; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis examines the relationship between design and nature in the context of vernacular architecture, with a focus on traditional Japanese architecture. The aim is to understand how nature influences design and to identify elements that can be beneficial for contemporary architecture. The research explores the building elements, materials, spatial methods, and underlying philosophy of Japanese design, with the intention of integrating these elements into future design practices. While sustainability is not the main focus, it is closely related to the correlation between design and nature and serves as an incentive for the study. The thesis is structured into five chapters, relying on secondary qualitative research and case studies to support the findings. The research concludes by highlighting the relevance of the information gathered for designing with and for nature in the future. Keywords: design, nature, vernacular architecture, traditional Japanese architecture, sustainability, contemporary architectureItem Restricted Gonsi Sócrates : Potentials & Limits of Circular Construction(2022) Maria Cantó Martínez; Fischer, Jeanne-Françoise; Weber, Rasa; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: The world is at a tipping point, as population growth drives the economy and production ever higher, natural resources are on the edge of becoming obsolete. Research clearly shows how the construction industry generates severe damage to the environment, and how the generation of demolition waste is a source of wasted natural and economic resources. This study aims to unfold the current problem in the construction industry and offer an alternative to the way we currently design and build. The design aims to cover sustainability, flexibility, and circularity. We must rethink the way we use space and the resources that are located in it. Keywords: population growth, construction industry, sustainability, flexibility, circularity, natural resources, demolition waste, design, resource utilizationItem Restricted Investigation of Design Thinking and Strategic Thinking Types of Multinational Companies With Miles and Snow Model Framework : a Comparative Case Study on Apple Inc. and Nokia(2023) Enes Furkan Karabağ; Mantel, Peter; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: In this bachelor thesis, we examine the design thinking and strategic thinking approaches of multinational companies Nokia and Apple Incorporated We focus on the devices they produce. The roadmap they follow. To frame our analysis we utilize the Miles and Snow model as a framework and employ a comparative case study technique. In the literature review section, we introduce thinking methods, which are our defining variables. Additionally we provide information about Apple Incorporated and Nokia to contextualize why we have chosen them as research subjects and what we will focus on. Subsequently we discuss devices produced by these companies that are considered important and provide viewpoints for understanding and analyzing their strategic and design thinking methods. The methodology section begins with an explanation of comparative case study analysis along with an overview of the Miles and Snow model. We then proceed to analyze the case studies of both companies. In the conclusion, we elucidate the typologies in which they correspond within the Miles and Snow model. For the conclusion, we answer the research question, which is intended to raise awareness and expresses the entirety of the study. Finally, in the discussion section we present reflections on our study findings in conjunction with existing literature. In the end of the thesis wraps up by mentioning the sources that were used. Keywords: Design, Design Thinking, Comparison, Comparative Case Study, Miles and Snow Strategy Model, Multinational Companies, Phone, Smartphone, Apple, NokiaItem Restricted The Importance of Inclusive Architecture for People With Special Needs(2022) Capucine Aurore Bernades; Brünjes, Katrin; Huneck, Karsten; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The concept of Special Needs encompasses the particular requirements of individuals with illnesses or conditions that make it challenging for them to perform activities like others. While society aims to support these individuals through additional services, the facilities they interact with, such as schools, hospitals, and urban environments, often fail to address their needs adequately. This lack of inclusivity leads to stigmatization, isolation, and worsened symptoms. Inclusive Architecture, derived from Inclusive Design, seeks to prevent the exclusion of any group by creating buildings that cater to the needs of the public. Inclusive Architecture goes beyond accommodating people with disabilities and encompasses factors like acoustics, aesthetics, biophilic design, security, and wayfinding. This thesis explores the challenges and implementation of inclusive architecture in interior architecture and design, focusing on its outcomes and benefits for individuals with special needs. The research objectives involve identifying the challenges faced by individuals with special needs in traditional interior design, understanding the challenges faced by architects and designers in providing suitable solutions, and analyzing existing facilities and designs to raise awareness and emphasize their utility and necessity. The methodology includes sourcing existing specialized products in interior design, assessing their quality and accessibility, and studying successful facilities that embody inclusive architecture. This research targets architects, interior architects, designers, and public authorities involved in the approval of public facility construction. The aim is to emphasize that inclusive architecture for individuals with special needs should be considered, if not mandated, in the requirements specification for any building project. Keywords: Special Needs, inclusive architecture, interior architecture, design, inclusivity, accessibility, acoustics, aesthetics, biophilic design, security, wayfinding, public facilities