Browsing by Subject "Design Decisions"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
Item Restricted Recognising Transition Spaces as Opportunities for Social Encounters : How Can the Inclusion of Social Opportunities Within Transition Spaces Help to Bridge the Current Divide Between Movement and Rest And, Consequently, Reclaim the Considerations for User Spatial Experience?(2023) Emma Fernández Ruíz; Köknar, Sait Ali; Pöğün-Zander, Yüksel; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract "Circulation is architecture" were Le Corbusier's words to express the modernist sought awareness and acknowledgement of movement through and around the built environment (Le Corbusier 1930, 62). Only recently appropriated as a physiological metaphor to appease the late 19th century's urge to bring scientific method into architecture, it is now the fundamental design component that embodies the flow of people through space. Though this notion represents a direct juxtaposition to the architectural firm immobility, its organisation and accomplishment relies on the physical attributes that designers stipulate, hence, creating a synergetic interdependence between the intangible qualities of movement and the static physical form of the built surroundings. However, by recognizing 'circulation' as an active function of a project's spatial programming against the implied rest of other defined activities, such as sleeping or eating, simultaneously opposes the previous statement and results in a design disconnection as circulation spaces are then treated as isolated components. Moreover, the functionalist way of thinking that accompanied architectural modernism advocated building spatial and economic efficiency that, in turn, further resulted in the reduction of the non-prioritised circulation areas as well as the neglect for their spatial experience. In response to this issue, this thesis will first study the origins and current regulations of circulation in the built environment through Adrian Forty and Christian Schittich's words to then introduce Le Corbusier's philosophy and considerations for the users' perception of transition spaces. Continuously, a series of case studies together with this thesis' supporting project will present exemplary design decisions that introduce opportunities for social encounters within circulation's implicit thresholds as a means to attend today's social demands in a global post-pandemic setting, bridge the current divide between movement and rest and, finally, regain designers' attention for user spatial perception and experience. Keywords: architecture, circulation, Le Corbusier, modernism, spatial programming, design decisions, spatial experience, social encounters, post-pandemic setting, user perceptionItem Restricted Surface Pattern Design as a Tool to Developing a Recognizable and Engaging Brand Identity(2023) Samantha Nicole Milligan; Bernhardt, Anna; Goodwin, Amara; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: Today's consumers are faced with an extraordinary number of product choices when they look at the shelves in almost any kind of store. Brands turn towards creative branding methods in order to establish themselves and stand out on the shelves. The utilization of brand (surface) patterns as a key to establishing a visual identity is one of these methods. This is something that has become very popular in the fashion industry, such as with Louis Vuitton, Burberry, Gucci, et cetera It has also become prevalent within the design community on Instagram and Pinterest. Brand patterns require certain characteristics independent from the brand's popularity in order to be recognizable and influ- ential instead of merely a decorative detail. This thesis aims to discover what criteria a brand pattern should follow when utilized in the visual identity of a brand to ensure recognition. There are many factors that contribute to a design's recogniza- bility, and each factor is explored throughout this thesis. The factors are analyzed with the use of literature and studies that investigate recognizability, pattern psychology, consumer pre- ferences, as well as more practical factors such as color, motif, systems, et cetera A case study analyzes how brands maintain a co- hesive identity between their pattern variations. Interviews with practicing designers are conducted to gain insight on their own conclusions and reasonings for their design decisions. A focus group questionnaire allows the author to weigh the importance of each criterion. In order for consumers to be able to identify a brand by the presence of its patterns and pattern elements alone, the author has concluded that the patterns should follow certain criteria. These criteria, which are the result from the research in this thesis, can be used as guidance for elevating a brand pattern to a design that is able to gain this level of attention