Browsing by Subject "Digital Technology"
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Item Restricted Transforming Businesses With Environmental Social Governance (esg)(2022) Marvin Alfonso Palomeque Aguilar; Artinger, Florian; Koç, Hasan; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: Since the business environment experiences constant change, integrating Environmental Social Governance (ESG) into a business's strategy presents a potential opportunity for a business to become more progressive, resilient, and sustainable. To effectively integrate and implement an ESG strategy/initiatives into their business, companies are increasingly turning to digital technologies. With a focus on the retail industry, this thesis investigates the influence of digital transformation on business's ESG initiatives. This will be accomplished by performing a framework analysis on ESG initiatives from 10 representative businesses in the retail industry. This examination will help gain insight into how digital technology influences ESG initiatives in businesses. The research finds that digital technology influences ESG initiatives by enhancing or creating value. These findings provide insights to develop better approaches to implement ESG initiatives, accelerate and encourage businesses to adopt ESG initiatives, decide the type of ESG initiative and method businesses pursue, and potentially formulate ESG strategy. Keywords: business environment, Environmental Social Governance (ESG), digital transformation, retail industry, framework analysis, digital technology, ESG initiatives, value creation, sustainabilityItem Restricted Why Do Companies Use VR and AR and How Do These Technologies Support Their Marketing Strategies?(2023) Yağmur Muslu; Mantel, Peter; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This study looks at why companies use VR and AR and how these technologies support their marketing strategies. Two examples of recent digitally based technological advances are augmented reality and virtual reality. These technologies are projected to offer significant income opportunities in a number of industries in the coming years. Starting with the introduction of the understanding of what is virtual and augmented reality, advantages and disadvantages, and examples of usage of these technologies in different sectors. With this, a qualitative approach has been used with data extracted from a semi-structured interview with the trade director of Galatasaray Sports Club - GSStore. Keywords: virtual reality, augmented reality, marketing strategies, digital technology, income opportunities, VR advantages, AR disadvantages, technology usage, qualitative approach, GSStore