Browsing by Subject "Digital transformation"
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Item Restricted How does the digital era impact businesses and drive change among firms?(2019) Keleş, Damla; Garg, Ritam; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied Sciences"The digital era has come to hand and businesses need to act accordingly and rearrange their overall operations in order to be capable of the new ways work is getting done nowadays. But how should firms integrate digital technologies and how do these exactly save businesses from their failure? What is considered as a digital transformation and how will it be of advantage? The study is going to focus on these aspects as well. Starting with a literature review, presenting the current status of research in that field and moving on with the data collection out of case analyses, interviews as well as secondary data analysis, the study is going to present how vital the use of digital technologies is nowadays and how it actually adds value to a firms operations and overall performances."Item Restricted The impact of digital transformation on food delivery service during the covid-19 pandemic : The case studies of Grab Food Thailand(2021) Vuteerapon, Naiyapak; Poljsak-Rosinski, Petra; Artinger, Florian M; Business Administration - International Management & MarketingThe main purpose of this research paper is to take a closer look at what a chosen company did in term of solving the problems arising after the pandemic has started as well as to revise the significance of the network effect and digital transformation in a modern-day business world. Due to uprising competition, business has to learn how to adapt to a fast -changing environment. Business decision needs to be taken just in time to keep up the competitive edge. Grab Food Thailand, one of the main market players struggled in the beginning to cope with their challenges due to an increase in amount of demand. They had to resolve the problem fast to fulfill Thai's people demand. In the work, different analysis approaches were applied to illustrate and exemplify the theoretical knowledge in real life circumstances. The main study results are the fact that Grab employed crisis management principle in order to resolve the problem regarding the pandemic. They executed the plan fast resulting in market domination, sales growth and expansion of customer base. For future suggestion, the study of changes in consumption behavior could be done as it could be an indicator of market prediction in this industry. Therefore, business could foresee possible opportunity for investment or notItem Restricted The Importance of Design Thinking on the Development of Innovations in Digital Business in the 4th Industrial Revolution : How Design Thinking is transforming Companies and is inspiring Innovation(2021) Behar Villegas, Erick; Lieb, Manfred G; bachelor thesis in Digital Business and ManagementThis paper highlights the necessity for new innovation methods in the digital transformation era. This study gives an overview of the impact and importance of Design Thinking - a method to approach the process of innovation - with the scope of digital business. It highlights the necessity of new modern methods to accelerate innovation in the modern digital world. In light of the increasingly diverse forms of the complexities of our world, the field of innovation strategy is in need of new approaches. Also the study will show that the ill-suitedness of traditional approaches are evident, therefore the study aims to determine how Design Thinking making valuable contributions. The literature review evaluates the impact of Design Thinking as a new approach for driving innovation and digital transformation at time of manic cycles of change. Cases will be introduced to show the application of Design Thinking and its positive outcome. Interviews will be conducted to get practical insights and experiences about Design Thinking. The study aims to provide a better understanding of the concept of Design Thinking and to extend the existing knowledge on how Design Thinking adds value to the innovation process and overall success