Browsing by Subject "Digitalisation"
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Item Restricted The Use of Motion Graphics on Brands' Visibility : a Focus on Cultural Institutions(2023) Marco Mancini; Amann, Denise; Catak, Güven; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The omnipresence of digital screens and the ceaseless evolution of technology have propelled brands towards innovative identity reinvention, with motion graphics emerging as a pivotal tool in this journey. Unlike animation, motion graphics breathe life into static graphic elements to convey information succinctly, making it an attractive tool for branding, especially in the context of cultural institutions. This thesis delves into the synergy between motion graphics and branding, with a spotlight on three cultural institutions in Tuscany, Italy: Teatro della Toscana, Palp, and Museo Piaggio. By weaving together literature review, interviews, and observational research, this work explores how motion graphics can enhance brand visibility and audience engagement in the cultural sector. The focal point is a design project aimed at amplifying the brand identity of Teatro della Toscana through motion graphics, aligning the visuals with the institution's core values. Despite certain limitations, like the absence of in-house graphic designers in some institutions and geographical constraints, this research underscores the potential of motion graphics as a robust tool for branding in the digital age, especially within the cultural domain where creating a compelling, accessible narrative is paramount. Keywords: Motion Graphics, Branding, Digitalisation, Cultural Institutions, Teatro della Toscana, Palp, Museo Piaggio, Brand Identity, Audience Engagement, Technology Evolution