Browsing by Subject "Fashion Industry"
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Item Restricted Building the Impermanent : an Exploration on the Transient Nature of Fashion Shows(2023) Nora Gustafsson Rida; Köknar, Sait Ali; Tubles, John; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Fashion shows are powerful platforms for creative expression and serve as a means for fashion houses to showcase their identities and collections. The evolution of fashion shows can be traced back to the French haute couture system and the emergence of ready-to-wear during the industrial revolution. In recent times, fashion shows have transformed into elaborate and theatrical performances, globally marketed through the internet. This thesis explores the key factors that contribute to the memorability of fashion shows, with a focus on spatial elements and impermanence. The study centers around the renowned production company, Bureau Betak, and delves into the multifaceted roles of scenographers in creating captivating atmospheres. The research aims to answer the question of what makes a fashion show immersive yet impermanent. The thesis comprises three main segments: The Space, The Performance, and The Practice, combining qualitative and quantitative research methods. It presents a comprehensive handbook for achieving successful fashion shows and serves as the foundation for an interior architecture design project centered around a fashion show. Keywords: Fashion shows, fashion industry, spatial elements, impermanence, production shows, scenography, Bureau Betak, immersive experiences, interior architecture, creative expressionPublication Restricted Creative Revolution or Risky Business? The Impact of Generative AI on the Fashion Industry's Future(2025) Tsybulska, Liudmyla; Mantel, Peter; Mirzoyan, Varsenik; International Management and Marketing (BA); Berlin International University of Applied SciencesThis research examines how generative artificial intelligence (GenAI) transforms the fashion industry by analyzing its effects on creativity and sustainability and business strategies. Fashion undergoes digital transformation while GenAI functions as both creative tool and disruptive element which creates essential questions about authorship and authenticity and long-term responsibility. The study addresses the expanding GenAI tool usage throughout the fashion value chain by analyzing both industry operational changes and cultural shifts that result from this transformation. The research combines academic literature analysis with industry data from expert interviews and brand case studies to achieve its findings. The research shows GenAI improves both speed and efficiency and creative output yet its implementation depends on organizational culture and brand identity and ethical priorities rather than technological limitations. Luxury brands together with mass-market brands encounter obstacles regarding authenticity perception and greenwashing risks and consumer doubt which limit their willingness to show GenAI openly. The research demonstrates that GenAI functions as a versatile instrument whose results depend on strategic direction and human supervision. The study demonstrates that fashion requires immediate development of new theoretical models for creativity and sustainability and business ethics to address the current human-AI collaboration framework.