Browsing by Subject "Fashion Shows"
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Item Restricted Augmented Textiles : Exploring the Intersection Between Streetwear and Digital Fashion(2023) Jan Loebl; Goodwin, Amara; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The omnipresence of smartphones has altered the perception of art and entertainment, including the fashion industry. The widespread use of smartphones during runway shows has led to a diluted live experience for fashion enthusiasts. This bachelor thesis explores the potential of augmented reality (AR) to bridge streetwear and digital fashion, offering a more immersive experience for the audience while preserving the essence of runway shows. The research analyzes fashion's relationship with technology, smartphone rituals, and AR applications in other fields. Experimentation with AR applications will be conducted to assess their suitability for runway experiences. The thesis aims to foster a balanced approach to fashion shows, embracing the transformative power of digital innovations to revolutionize the industry. Keywords: augmented reality, fashion shows, smartphone rituals, digital fashion, streetwear, runway experience, immersive, technology, AR applications, live eventsItem Restricted Building the Impermanent : an Exploration on the Transient Nature of Fashion Shows(2023) Nora Gustafsson Rida; Köknar, Sait Ali; Tubles, John; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Fashion shows are powerful platforms for creative expression and serve as a means for fashion houses to showcase their identities and collections. The evolution of fashion shows can be traced back to the French haute couture system and the emergence of ready-to-wear during the industrial revolution. In recent times, fashion shows have transformed into elaborate and theatrical performances, globally marketed through the internet. This thesis explores the key factors that contribute to the memorability of fashion shows, with a focus on spatial elements and impermanence. The study centers around the renowned production company, Bureau Betak, and delves into the multifaceted roles of scenographers in creating captivating atmospheres. The research aims to answer the question of what makes a fashion show immersive yet impermanent. The thesis comprises three main segments: The Space, The Performance, and The Practice, combining qualitative and quantitative research methods. It presents a comprehensive handbook for achieving successful fashion shows and serves as the foundation for an interior architecture design project centered around a fashion show. Keywords: Fashion shows, fashion industry, spatial elements, impermanence, production shows, scenography, Bureau Betak, immersive experiences, interior architecture, creative expression