Browsing by Subject "Formula One Racing"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
Item Restricted The Use of Design within Formula One Racing to Advertise Tobacco Companies(2023) Keesjan Davids; Amann, Denise; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: This paper will unveil how and why the tobacco industry is still trying to advertise within Formula One Racing. While most countries have strict laws surrounding tobacco adver- tisement, big companies in that field have tried to regain advertisement success from the 20th century. The research will go deeper into the damages that the advertisement caused when it was legal and how it could be repeated with new innovative strategies. Should the blame be only put on the tobacco companies or the organisations that enable these companies to exercise their marketing strategies so that they could be more profitable. Keywords: tobacco industry, Formula One Racing, advertisement laws, marketing strategies, sponsorship deals, unhealthy products, government monitoring, media promotions, audience impact, historical damages