Browsing by Subject "India"
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Item Restricted Gender Pay Gap from an International Perspective(2023) Sreeranjini Rajasekharan; Hynes, Jennifer; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The study "Gender Pay Gap from an International Perspective" provides a comprehensive examination of the gender pay gap (GPG) across different countries. The research focuses on understanding the causes of GPG and explores potential solutions to address this persistent issue. By conducting semi-structured interviews with HR representatives and CEOs in India and Germany, the study gathers insights from decision-makers in diverse industries. The study's findings highlight common factors contributing to the GPG, such as cultural and societal biases, underrepresentation of women in lucrative professions, occupational segregation, and barriers to career advancement. Participants acknowledge the existence of the GPG in their respective countries and recognize the need for action. However, interestingly, all HR representatives and CEOs interviewed claim that there is no GPG within their own companies, illustrating a discrepancy between perceived internal quality and the broader societal issue. To reduce GPG, decision-makers emphasize several potential solutions, including conducting pay audits, implementing pay equity policies, promoting women to senior positions, fostering women-friendly policies, and eliminating bias in hiring and promotion processes. The importance of transparency, objective standards for pay determination, and looking beyond wages are also highlighted. The study suggests that decision-makers are vital in addressing the GPG within their organizations. By implementing these measures, organizations can work towards creating more equitable pay structures and promoting gender equality in the workplace. However, the study also underscores the need for further research to deepen our understanding of the GPG, particularly at the organizational level, and to evaluate the effectiveness of interventions in different contexts. Overall, the study sheds light on the complex nature of the GPG from an international perspective, offering insights into its causes and potential solutions. It provides valuable guidance for decision-makers seeking to promote gender equality and reduce the GPG within their organizations. Keywords: gender pay gap, international perspective, India, GermanyItem Restricted Less or More? a Comparative Analysis of Maximalist and Minimalist Design Approaches in Destination Branding for Domestic Tourism in India, Using the Example of the State of Jharkhand(2023) Chinmaya Chaitanya; Goodwin, Amara; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Destination branding plays a critical role in shaping the tourism industry, with strategies often falling under either the Minimalist or Maximalist approaches. Notably, the Minimalist approach has gained considerable traction in recent years, partly due to the influence of social media and the reduced attention span of its users. However, the applicability of such branding strategies is largely influenced by cultural contexts. This research aims to investigate the most effective design style for attracting domestic tourists in India, with a specific focus on the current branding of Jharkhand. It seeks to identify the strengths and weaknesses in Jharkhand's existing branding strategies and how these could be optimized. While the study acknowledges various factors affecting aesthetic preferences, it will concentrate solely on the influence of culture. The research aims to contribute to the academic discourse on destination branding and its cultural implications, while also striving to improve the tourism standing of Jharkhand state. Keywords: Destination Branding, Minimalist Approach, Maximalist Approach, Cultural Context, Domestic Tourism, India, Jharkhand, Graphic Design, Aesthetic Preferences, Social Media InfluenceItem Restricted Tracing the Sociology of Trend Formation : A Historical Journey through Interior and Fashion Design Trends in India(2024) Jaiprakash, Neha; Pöğün-Zander, Yüksel; Ugarte, Juan Pablo; Faculty of Architecture and Design; Berlin International University of Applied Sciences