Browsing by Subject "Interaction"
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Item Metadata only Circular interference : a user-centered exploration of how both technical advances in interface-design and visual narrative can create a persistent relationship between conscious millennial consumers and sustainable brands(2018) Sindern, Joy; Hillmann-Regett, Jan; Tibus, Alexander; Faculty of Architecture and Design; Berlin International University of Applied Sciences"In this thesis, it is important to work out relevant characteristics of millennials (i.e. Gen Y) and to translate these into an interface of an online platform. The aim is to use visual design and narrative to convey the ethical mission (corporate philosophy) of small sustainable businesses to users in an engaging, inspiring and educational way, thereby promoting the consumption of sustainable goods. [...] The work consists of two parts, one theoretical and one practical. The theory-based section introduces the topic by first exploring what 'sustainability' actually means, its relevance and challenges. In this sense small, sustainable companies are investigated, their role in the economy and a suitable fashion company examined. In order to reach the target audience their behavior and values in terms of consumption, as well as user interface and experience, needs and expectations have been well researched and analyzed. The data was collected through a literature and study search and supported by business journals and articles. The collaborative, sustainable company has provided more insight through a semi-structured interview. In order to examine the target group millennials, on whose characteristics the design of the platform is based, studies and secondary literature were used. Many authors have dedicated their work to exploring this target group, and the literature on millennials is growing steadily. A visual analysis of examples from art, pop culture and digital design helped to create a contemporary interface design. A sketch book was used to sketch and document ideas and layouts of the interface. To form a good basis for the practical section, existing concepts in the market were analyzed. Furthermore, the results of the research were analyzed and a persona was created based on this. In addition, the current user flow was created and general requirements for the platform derived. In the practical section, the results then were visually translated into a holistic, exemplary platform. To test the interface, three user tests were performed at different times of the prototype progress. In this test subjects of the target group were exposed to a scenario in which they had to execute instructions on the clickable prototype. This was observed and evaluated. Following the feedback, prototype changes were made."Item Restricted Digital luxury experience : designing websites and mobile user interfaces for luxury streetwear brands(2020) Dalsen, Elayne; Hillmann-Regett, Jan; Lehr, Jakob; bachelor thesis in Graphic Design"This research paper investigates how luxury labels evolve to provide exclusive and interactive experiences online. It illustrates the opportunities and challenges of luxury brands in presenting their identity on digital mediums, particularly on website and mobile interfaces without compromising the 'identity of luxury'. Representative examples of web and mobile initiatives from different luxury labels are analysed to understand how the look and feel of 'luxury' can be communicated in a digital screen interface. This paper should serve as an introductory guide to designers who are interested in the subject of user interface, user interaction and branding in the luxury space."Item Restricted Interactive exhibition design as a way of promoting intercultural dialogue : the duality of the effects of coronavirus on society(2020) Alves, Tatiana Carolina Pereira; Hillmann-Regett, Jan; Lehr, Jakob; bachelor thesis in Product Design"This thesis explores the concept of stereotypes, how they form and develop to understand and propose ways to overcome them. Understanding the problem's roots and its potential solutions makes it possible to answer the research question: are interactive design exhibitions an effective means to help overcome stereotypes and prejudice by promoting intercultural dialogue? As a result of the research and its posterior analysis, a design project was developed to demonstrate the main findings and propose an effective stereotype breaking model based on dialogue. In light of the recent events involving the COVID-19 pandemic, this work covers the theme of prejudice, stereotypes, and communication also related to this crisis."