Browsing by Subject "Literature Review"
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Item Restricted Assistive Devices for People With Parkinson's Tremor(2022) Clarisse Xingyi Lim; Murken, Hauke; Pöğün-Zander, Yüksel; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Parkinson's disease (PD) is a prevalent neurodegenerative disease that primarily affects individuals over the age of 50, with an increasing prevalence due to the global aging population. The symptoms of PD, including tremors, slowness of movement, and stiffness, significantly impact the daily lives of patients and can lead to impairments in activities of daily living. Although there is no permanent cure for PD, assistive products and technology have emerged as potential solutions to help individuals cope with the disease. However, the lack of knowledge and awareness among PD sufferers and their families, as well as other barriers such as user-friendliness and stigma, hinder the effective utilization of these assistive products. This thesis aims to explore mobility-based assistive products designed to address the disability induced by hand tremors in PD patients. The primary objectives are to examine how these devices are designed to improve the quality of life for people with PD and to enhance the design elements of these products to enhance user experience. The research methodology includes an extensive literature review covering the medical background of PD, its impact on health and well-being, and the attitudes and stigma surrounding the disease. Interviews were conducted with PD patients and their caregivers from different geographical locations to gather insights into their lifestyle challenges, intervention methods, and experiences with assistive products. The interviews were carried out through various means such as email, online calls, and paper questionnaires. Additionally, the thesis explores the concept of user-centered design as the best approach for designing assistive devices and analyzes several examples of existing products in terms of their function, design, and market success. Keywords: Parkinson's disease, neurodegenerative disease, assistive products, mobility, hand tremors, user experience, user-centered design, literature review, interviewsItem Restricted Customers' Needs in the Dutch Sports Nutrition Market(2022) Lisa Tran; Artinger, Florian; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: This research paper focuses on identifying customer needs in the Dutch sports nutrition market and exploring the factors that influence customer purchasing decisions. It also examines how brands satisfy customer wants and needs by using a customer journey. The study centers around NXT Level Sports Nutrition, a Dutch sports nutrition brand, as an example of how brands can fulfill customer wants and needs. The research begins with a company and market overview, followed by a literature review on branding concepts, customer wants and needs, and the customer decision-making process. The marketing mix (4Ps) and customer journey are utilized to analyze the results and provide future recommendations for NXT Level Sports Nutrition. The research methodology includes desk research through literature reviews, internal and external analyses, and field research conducted in the form of interviews. The findings indicate that (potential) customers require educational content about sports nutrition before considering a purchase. The results also highlight the impact of branding on (potential) customers, particularly during the consideration phase. The ultimate purchasing decision is significantly influenced by product, price, place, and promotion. Understanding customers' wants and needs enables brands to personalize marketing strategies and cater to specific target audiences. Keywords: customer needs, sports nutrition market, customer purchasing decisions, branding, customer journey, NXT Level Sports Nutrition, marketing mix, 4Ps, target audiences, literature review, customer decision-making process, desk research, field research, interviewsItem Restricted Gender Stereotypes in the Design of Toys and Toy Packaging(2022) Mina Brattsti Bache-Mathiesen; Anwandter, Juan Almarza; Wittner, Benjamin; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Children are exposed to gender stereotypes from a young age, and these stereotypes are evident in various aspects of their lives, including achievements, education, and toy preferences. Toys play a significant role in children's development and learning, but the use of gender stereotypes by toy designers and manufacturers perpetuates the notion that there is only one correct way to be a boy or a girl. This thesis investigates the effects of gender stereotypes on children through toys and explores the relationship between innate desires and learned behavior. It examines the development of gender-specific toy design and the approaches employed by designers and manufacturers. The thesis aims to benefit graphic designers by promoting a cautious design approach, parents by encouraging progressive upbringing, and toy manufacturers by advocating for inclusive design, marketing, and advertisement. The scope of the thesis focuses specifically on gender stereotypes in toys for children, considering their impact on cognitive abilities, imagination, creativity, and consumer purchasing decisions. The research encompasses children between the ages of two and twelve, acknowledging that this is a crucial period for social influence. The thesis draws upon data from Western civilizations, primarily the United States and Europe. It acknowledges the existence of other gender identities beyond male and female but limits the analysis to these two genders due to the limited available data. The methodology employed consists of a literature review, examining existing publications, articles, and studies on gender stereotypes, cultural aspects, gender relations, and children's behavioral habits. It also explores the historical background of gender signifiers such as pink and blue. Additionally, the thesis investigates toy design, marketing, and advertising, considering children's preferences and gendered design. The data collection involves analyzing books, journals, case studies, articles, and videos. Keywords: gender stereotypes, children, toys, toy design, gender-specific design, literature review, cultural aspects, gender relations, cognitive development, marketing, advertisingItem Restricted Stress and Motivation Among Higher Educators in Germany(2022) Alexander Nicolas Flores; Hynes, Jennifer; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: This quantitative research focuses on understanding stress among Higher Educators in Germany and their corresponding motivations/rewards. The study aims to benefit universities, professors, and students by providing insights into the stress levels and motivations of Higher Educators. The research begins with a literature review on stress, including its definition, impact, and specifically in the context of Higher Education. Motivation will also be explored to understand how different employees find motivation in their job-related tasks. The review encompasses international and German-specific literature on stress and education systems. Data will be collected through an online survey distributed to professors in German universities. The collected data will be analyzed using SPSS to identify any notable characteristics related to stress and motivation among different demographic groups in the sample. The results will be discussed in relation to the reviewed literature. In conclusion, this research provides a comprehensive understanding of stress and motivation among Higher Educators in Germany. The findings contribute to the existing literature, enabling universities to make informed policies, helping professors understand stress and motivation in their field, and assisting students in supporting their professors' job satisfaction and overall teaching quality. Keywords: stress, motivation, Higher Educators, Germany, quantitative research, literature review, online survey, SPSS, demographicsItem Restricted The Impact of Context on the Perception of Graffiti as Vandalism or Art, and Its Translation in Editorial Design(2023) Sofia Reghellin; Hinze, Martin; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Graffiti has been a subject of debate, with conflicting views on whether it is art or vandalism. This thesis addresses the role of context in shaping the perception of graffiti, considering factors such as location, social norms, and purpose. The central argument is that graffiti can be both art and vandalism, depending on the context in which it is encountered. The research explores the impact of context on people's perception of graffiti and its representation in editorial design, which often promotes opposing messages. The goal is to foster a nuanced understanding of graffiti as a multifaceted art form, going beyond traditional stereotypes. The methodology involves a mixed-method research design, including a literature review, interviews with graffiti artists and experts, and a general survey to gauge public perception. By providing insights into the complexities of graffiti, this research can inform public policy, community initiatives, and design practices. Keywords: Graffiti, art, vandalism, context, perception, editorial design, mixed-method research, literature review, interviews, survey