Browsing by Subject "Marketing Strategies"
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Item Restricted Music Industry and Arab Culture in Berlin : What Role Do Marketing Strategies Play in Promoting Arab Culture in the Music Industry in Berlin?(2023) Jana Sayed Ahmad; Artinger, Florian; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Role of marketing strategies in promoting Arab culture in the music industry in berlin By Jana Sayed Ahmad This thesis examines the role, importance and influence of various existing marketing strategies applied to promote Arab culture within the music industry in Berlinches This research put the focus on the use of digital media, particularly a strong social media presence and the organisation of Arab-themed events, that create a remarkable community engagement and involves musicians and other individuals active in the Berlin music scene. The dominant strategy observed involved the use of Instagram. It allowed musicians to easily communicate their work, enhancing Arab Music visibility and accessibility for a wider audience. Finally, what was found in this study is the identifiation of an exsisting gap regarding the communication of released content by artists direcly involved in producing or working with Arab Music in the Berlin music scene. Therefore, this research emphasis the need to put more focus on the marketing efforts, as it remains a main factor in widening the audience circle and creating more recognition for any kind of music and particularly Arab music in Berlin, which will eventually lead to a significant impact and achieve better outcomes. Keywords: Marketing strategies, Social media, Arab Music, Berlin music sceneItem Restricted The Use of Design within Formula One Racing to Advertise Tobacco Companies(2023) Keesjan Davids; Amann, Denise; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: This paper will unveil how and why the tobacco industry is still trying to advertise within Formula One Racing. While most countries have strict laws surrounding tobacco adver- tisement, big companies in that field have tried to regain advertisement success from the 20th century. The research will go deeper into the damages that the advertisement caused when it was legal and how it could be repeated with new innovative strategies. Should the blame be only put on the tobacco companies or the organisations that enable these companies to exercise their marketing strategies so that they could be more profitable. Keywords: tobacco industry, Formula One Racing, advertisement laws, marketing strategies, sponsorship deals, unhealthy products, government monitoring, media promotions, audience impact, historical damagesItem Restricted Why Do Companies Use VR and AR and How Do These Technologies Support Their Marketing Strategies?(2023) Yağmur Muslu; Mantel, Peter; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This study looks at why companies use VR and AR and how these technologies support their marketing strategies. Two examples of recent digitally based technological advances are augmented reality and virtual reality. These technologies are projected to offer significant income opportunities in a number of industries in the coming years. Starting with the introduction of the understanding of what is virtual and augmented reality, advantages and disadvantages, and examples of usage of these technologies in different sectors. With this, a qualitative approach has been used with data extracted from a semi-structured interview with the trade director of Galatasaray Sports Club - GSStore. Keywords: virtual reality, augmented reality, marketing strategies, digital technology, income opportunities, VR advantages, AR disadvantages, technology usage, qualitative approach, GSStore