Browsing by Subject "Marketing Strategy"
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Item Restricted Exploring Graphic Design in Film and TV Marketing : an Experimental Guideline for the Effective Composition of Film and TV Series Posters for Their Marketing in Contemporary Times(2023) Antonia Patricia Contreras Flores; Amann, Denise; Catak, Güven; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: In an era where digital media reigns supreme, the importance of traditional marketing tools like film and TV posters remains remarkably relevant. Amid the global production of nearly 14,000 films and over 20,000 TV series and documentaries in 2022, a compelling poster can make a significant difference in a title's visibility and ultimate success. This thesis aims to explore the marketing elements essential for the design of effective film and TV posters. It will delve into the knowledge that graphic designers must acquire beforehand to craft compositions that not only grab attention but also encapsulate the essence of the movie or TV show they represent. Keywords: Film and TV Posters, Marketing Strategy, Graphic Design, Composition, Visual Representation