Browsing by Subject "Multinational Companies"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
Item Restricted Assessing the Role of Multinationals at the Bottom of the Pyramid : a Case study from Colombia(2023) Hector Hernan Gomez Barajas; Ippendorf, Niko; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis aims to analyze the role of multinational companies in Colombia in developing opportunities for individuals living in poverty from a Bottom of the Pyramid (B.O.P) perspective. It examines two Colombian multinational companies, Quala S.A. and Meals de Colombia S.A.S., to assess whether they effectively implement the B.O.P approach and provide opportunities for impoverished individuals to develop small businesses and earn income. The research also explores the current stage of B.O.P. evolution in Colombia and the impact of the COVID-19 pandemic on poverty alleviation efforts. The case study utilizes a multiple case study methodology, incorporating interviews with company employees, directors, and experts to gain insights into the initiatives and perspectives of the companies involved. The findings reveal a need for more consensus among interviewees regarding developing opportunities for impoverished people and fostering entrepreneurial creativity. This suggests that multinational companies in Colombia may need to be more effective in creating opportunities for poor individuals from a B.O.P. perspective. The COVID-19 pandemic has likely impacted the B.O.P. evolution in Colombia, presenting additional challenges for impoverished individuals. The case study highlights the critical issue of informality and the lack of proper compensation for street sellers exacerbated by the pandemic. Addressing informality and ensuring fair compensation for street sellers are crucial steps towards promoting inclusivity and providing sustainable opportunities within the B.O.P framework. The case study emphasizes the importance of assessing the depth and effectiveness of companies' initiatives, considering ethical considerations, and addressing systemic problems such as informal employment and social inequalities. It suggests that businesses shift their focus from short-term solutions to comprehensive strategies that guarantee impoverished individuals' economic rights and social well-being. Collaboration among the private sector, government, and civil society is crucial for achieving meaningful and sustainable poverty alleviation. iii The findings of this case study contribute to the understanding of the role of multinationals in poverty alleviation efforts, shedding light on the complexities and implications involved. It calls for transparent and clear actions from companies, collaboration among stakeholders, and comprehensive approaches that consider social, economic, and environmental dimensions to uplift individuals at the socioeconomic pyramid's base effectively. Keywords: Bottom of the Pyramid, multinational companies, poverty alleviation, Colombia, Quala S.A., Meals de Colombia S.A.S., COVID-19 pandemic, entrepreneurial opportunities, social inequality, sustainable developmentItem Restricted Investigation of Design Thinking and Strategic Thinking Types of Multinational Companies With Miles and Snow Model Framework : a Comparative Case Study on Apple Inc. and Nokia(2023) Enes Furkan Karabağ; Mantel, Peter; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: In this bachelor thesis, we examine the design thinking and strategic thinking approaches of multinational companies Nokia and Apple Incorporated We focus on the devices they produce. The roadmap they follow. To frame our analysis we utilize the Miles and Snow model as a framework and employ a comparative case study technique. In the literature review section, we introduce thinking methods, which are our defining variables. Additionally we provide information about Apple Incorporated and Nokia to contextualize why we have chosen them as research subjects and what we will focus on. Subsequently we discuss devices produced by these companies that are considered important and provide viewpoints for understanding and analyzing their strategic and design thinking methods. The methodology section begins with an explanation of comparative case study analysis along with an overview of the Miles and Snow model. We then proceed to analyze the case studies of both companies. In the conclusion, we elucidate the typologies in which they correspond within the Miles and Snow model. For the conclusion, we answer the research question, which is intended to raise awareness and expresses the entirety of the study. Finally, in the discussion section we present reflections on our study findings in conjunction with existing literature. In the end of the thesis wraps up by mentioning the sources that were used. Keywords: Design, Design Thinking, Comparison, Comparative Case Study, Miles and Snow Strategy Model, Multinational Companies, Phone, Smartphone, Apple, Nokia