Browsing by Subject "Non-Fungible Tokens"
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Item Restricted A Visual Communication Design Analysis of Sports-related Brands' NFT Projects(2022) İsmet Mert Subay; Anwandter, Juan Almarza; Schroeder, Süheyla; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This research explores the use of non-fungible tokens (NFTs) by sports-related brands as a means of communication and community engagement. It examines the growing trend of brands utilizing NFT technology to provide their audience with a more interactive and visually engaging experience. The study employs qualitative and quantitative data analysis, focusing on the visual communication aspects of selected sports-related NFT projects. The research aims to provide designers with a deeper understanding of NFTs and their potential applications in various industries, ultimately facilitating the connection between NFT projects and designers from different disciplines. The findings and insights from the analysis, as well as a design component and survey results, are presented to enhance designers' understanding of the Brand-NFT connection. Keywords: Non-fungible tokens, NFTs, sports-related brands, visual communication, community engagement, designItem Restricted The Rise of NFTs in the Football Industry : Analysis of Fan Engagement and Digital Collectibles(2023) Sara Michelle Dongmo; Koç, Hasan; Wood, Daniel; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Non-fungible tokens (NFT) were adopted by the sports industry following the COVID pandemic as an innovative alternative to engage with the fan communities all over the world. In the context of football, the technology is used to create digital collectibles, such as tradable content pieces or memorabilia, and fan tokens. The holder of such assets would then enjoy exclusive benefits. The goal of this research is to gain a better understanding of the asymmetry this technology creates in an enjoyment perspective among football fans in Germany. Semi-structured interviews were conducted with three representatives of companies working as NFT creators in the market. The revised version of the Unified Theory of Acceptance and Use of Technology (UTAUT2) was used to outline the interview questions and to evaluate the level of adoption of the technology in the German football industry. Results showed that NFTs indeed increase the level of enjoyment of football fans, mostly due to their utility and benefits. However, as we are still in the early implementation of this innovation, criticism over the intrinsic value of NFTs has been raised. Sports institutions should reflect on it in order to improve their offerings in the future. Keywords: blockchain technology, non-fungible tokens, football, enjoyment, NFT creators, collectors, non-collectors