Browsing by Subject "Pakistan"
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Item Restricted Resilient Post-disaster Architecture Beyond a Shelter(2023) Maria Carolina Jimenez Amador; Aquilar, Giorgia; Huneck, Karsten; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The increasing frequency and severity of water-related natural disasters, particularly floods, have become a pressing concern due to the impacts of the climate crisis. These disasters have led to significant human and economic costs globally. Resilient architecture has emerged as a critical approach to designing buildings and structures that can withstand and adapt to adverse conditions, providing shelter and stability for affected communities. However, the current reality often involves temporary tents for post-disaster scenarios, lacking the necessary amenities for long-term habitation and community cohesion. To address this challenge, the concept of post-disaster amphibious shelters has gained prominence as a promising solution. Such shelters aim to provide transitional and core shelter options, integrating principles of resilience, adaptability, sustainability, and community cohesion. This research focuses on developing resilient architectural solutions for flood-affected areas in Pakistan, considering the country's vulnerability to global warming and frequent flooding. The research question centers around how the design process of post-disaster amphibious shelters in Pakistan can be informed through the analysis of theoretical manifestos, relevant case studies of floating structures, and existing disaster relief structures. The methodology includes a comprehensive understanding of historical shelters, digital archives, books, websites, and indexed magazines. The selection of case studies, categorized as historical, radical city visions, and contemporary, provides insights into design possibilities based on adaptability, sustainability, security, comfort, transportability, reuse, and assembling options. New developments in materials, such as recycled plastic lumber and fiberglass reinforced plastic, are considered to create lightweight, durable, and water-resistant shelter components. The project aims to tackle the pressing problem of flooding in Pakistan, taking into account the country's topology, inadequate drainage infrastructure, and rapid urbanization. The research findings contribute to the development of innovative and contextually appropriate shelter solutions, addressing the challenges of floods, promoting resilience, and fostering a sense of security, comfort, and community cohesion. By abandoning static and permanent housing in favor of adaptive and sustainable systems, the study seeks to enhance the living conditions and long-term resilience of flood-affected communities in Pakistan. Keywords: Resilient architecture, post-disaster amphibious shelters, flood-affected areas, climate crisis, adaptability, sustainability, community cohesion, floating structures, recycled plastic lumber, fiberglass reinforced plastic, PakistanItem Restricted Stigmatised Products and Consumer Behaviour : Are Brands Challenging and Changing Consumer Perceptions Around Menstrual and Reproductive Products in South Asia(2022) Harrisa Aziz; Ülker, Barış; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: Stigmas have been attached to menstrual and reproductive hygiene products for a long time. These stigmas impact the perceptions and, in turn, the behavior of consumers. This research aims to look into the impact of these stigmas on consumer perceptions of menstrual and reproductive hygiene products and the impact it has on their behavior in South Asia, using the example of Pakistan, and the efforts of brands to tackle those stigmas. The paper analyzes the factors that contribute to the negative notions that are attached to these products. The paper, by the use of a survey, analyzes the change in consumer perceptions and behavior regarding menstrual products. The research looks into the different advertisements and campaigns by different brands to analyze the strategies used to market menstrual and reproductive hygiene products in Pakistan. The results discuss the implication of liberal versus conservative approaches to marketing. Both of the different approaches, when used properly, help in tackling stigma and creating awareness and education. The research further focuses on the importance for brands and organizations to understand the cultural boundaries and the consumer's ideology, beliefs, and sentiments while dealing with stigmatized products. Keywords: stigmas, menstrual hygiene products, reproductive hygiene products, consumer perceptions, consumer behavior, South Asia, Pakistan, brands, negative notions, survey, change, advertisements, campaigns, marketing strategies, liberal approach, conservative approach, awareness, education, cultural boundaries, consumer ideology, beliefs, sentiments