Browsing by Subject "Relationships to other design areas"
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Item Restricted A design proposal for the interior design of fashion shows : Raf Simons, Kraftwerk Berlin(2018) Uyanik, Ceren; Martín, Javier; Pöğün-Zander, Yüksel; Faculty of Architecture and Design; Berlin International University of Applied Sciences"The aim of the research is understanding of a fashion show design elements, through a deep research about the fashion design field from the past to the present. Furthermore, using different examples and case studies of different fashion shows, then last creating a fashion show with respect to all the research elements in design such as light, materials, story telling, music, and sitting areas for a fashion show of the brand Raf Simons in Berlin, the show is inspired by the city Berlin and the fashion show is a story telling of the city BerlinItem Restricted Digital luxury experience : designing websites and mobile user interfaces for luxury streetwear brands(2020) Dalsen, Elayne; Hillmann-Regett, Jan; Lehr, Jakob; bachelor thesis in Graphic Design"This research paper investigates how luxury labels evolve to provide exclusive and interactive experiences online. It illustrates the opportunities and challenges of luxury brands in presenting their identity on digital mediums, particularly on website and mobile interfaces without compromising the 'identity of luxury'. Representative examples of web and mobile initiatives from different luxury labels are analysed to understand how the look and feel of 'luxury' can be communicated in a digital screen interface. This paper should serve as an introductory guide to designers who are interested in the subject of user interface, user interaction and branding in the luxury space."Item Restricted Immersive fashion shows : motion graphics as a means of brand communication(2020) Kurmanaeva, Alina; Starck, Adrian von; Tibus, Alexander; bachelor thesis in Graphic Design"The thesis hypothesizes that Motion Graphics can contribute into Fashion Shows stage design and improve its perception. Therefore, the research is going to analyze how it can affect the events and how it can create a strong emotional effect on the audience. Moreover, the thesis assumes that Motion Graphics has a great potential to solve such problems as space, entertainment, showcase issues that some brands encounter at Fashion Shows. The importance of analyzing the field is realized when understanding how flexible and practical can be Motion Graphics for Stage Design of the events. Later on, the thesis is going to extend the analysis on how else the topic can be used for brands at Fashion Shows to improve space and perception of it, how to influence in a specific way on the audience. Consequently, the aim is to raise the awareness and to pay attention to the benefits of Motion Design for brands and reveal its possibilities. To conclude, the objectives of the research: firstly, to observe existing ways of using Motion Graphics at Fashion Shows; secondly, to analyze its benefits; thirdly, to consider future possibilities of exploiting it."Item Restricted Relationship between Interior design and fashion design : interior design as branding for fashion brands(2020) Huld-Mejding, Louise; Larsen, Sigurd; Starck, Adrian von; bachelor thesis in Interior Design"Relationship between the fashion- and design industry has the purpose of fulfilling a lifestyle dream for the consumer. Lifestyle inspires, motivates people, and contributes the individual's way of life. Fashion wear and interiors support the consumer's look and wanted impression to others. This thesis is about the relationship between fashion design and Interior design, and how it represents a lifestyle. I have done literature review looking at the collaboration between the fashion and interior design, and how far back I can find a connection between the two. I also added three case studies showing how interior has been used within fashion brands today. As a design proposal I have designed an interactive art show where the interior design is the fundamental frame for achieving the complete lifestyle experience of a chosen fashion brand. By using various elements of interior design, art and architecture the aim was to create a holistic design show, which enhances the brand identity and not only showcasing a piece of clothing. [...] Research questions: 1 What influence does interior design and fashion design have on society? 1. How does fashion design and interior design communicate to the consumer? 2. How does fashion brands use interior design to commutate their fashion brand?"
