Browsing by Subject "Startups"
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Item Restricted Planethome Investment Ag : An Analysis of the Company's Development(2022) Niklas Solli Reimann; Ülker, Baris; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: After a turbulent past, PlanetHome Investment AG is today facing a brighter future. It is known that the majority of startups struggle to achieve sufficient growth to survive. As crowdfunding is still a relatively unfamiliar concept for many, skepticism has made it difficult to gain traction in the market, along with internal complications that have stagnated the company's advancement. This paper aims to determine which problems have hindered the company's advancement, how these have been surpassed, and what has contributed to the company's ultimate success throughout its timeline. In this context, success is centered on advancing the company through growth and traction in the market, thereby generating shareholder value. Qualitative research has been conducted in the form of interviews to thoroughly examine the events encompassed in the company's timeline. Furthermore, a content analysis was conducted to contextualize and analyze the underlying themes in the interviews to better tie them to relevant theories. The results indicate that unfamiliarity in the market caused an underlying skepticism that could only be circumvented with adequate management of the company that focuses on daily operations and gaining traction in the market. This is strongly outlined in the analysis of the company's timeline, which indicates the effect of the contrasting leadership between the former and latter managers. Keywords: PlanetHome Investment AG, startups, growth, crowdfunding, skepticism, market traction, internal complications, advancement, shareholder value, qualitative research, interviews, content analysis, management, daily operations, market familiarity, leadership