Browsing by Subject "Sustainable Development"
Now showing 1 - 3 of 3
Results Per Page
Sort Options
Item Restricted Assessing the Role of Multinationals at the Bottom of the Pyramid : a Case study from Colombia(2023) Hector Hernan Gomez Barajas; Ippendorf, Niko; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis aims to analyze the role of multinational companies in Colombia in developing opportunities for individuals living in poverty from a Bottom of the Pyramid (B.O.P) perspective. It examines two Colombian multinational companies, Quala S.A. and Meals de Colombia S.A.S., to assess whether they effectively implement the B.O.P approach and provide opportunities for impoverished individuals to develop small businesses and earn income. The research also explores the current stage of B.O.P. evolution in Colombia and the impact of the COVID-19 pandemic on poverty alleviation efforts. The case study utilizes a multiple case study methodology, incorporating interviews with company employees, directors, and experts to gain insights into the initiatives and perspectives of the companies involved. The findings reveal a need for more consensus among interviewees regarding developing opportunities for impoverished people and fostering entrepreneurial creativity. This suggests that multinational companies in Colombia may need to be more effective in creating opportunities for poor individuals from a B.O.P. perspective. The COVID-19 pandemic has likely impacted the B.O.P. evolution in Colombia, presenting additional challenges for impoverished individuals. The case study highlights the critical issue of informality and the lack of proper compensation for street sellers exacerbated by the pandemic. Addressing informality and ensuring fair compensation for street sellers are crucial steps towards promoting inclusivity and providing sustainable opportunities within the B.O.P framework. The case study emphasizes the importance of assessing the depth and effectiveness of companies' initiatives, considering ethical considerations, and addressing systemic problems such as informal employment and social inequalities. It suggests that businesses shift their focus from short-term solutions to comprehensive strategies that guarantee impoverished individuals' economic rights and social well-being. Collaboration among the private sector, government, and civil society is crucial for achieving meaningful and sustainable poverty alleviation. iii The findings of this case study contribute to the understanding of the role of multinationals in poverty alleviation efforts, shedding light on the complexities and implications involved. It calls for transparent and clear actions from companies, collaboration among stakeholders, and comprehensive approaches that consider social, economic, and environmental dimensions to uplift individuals at the socioeconomic pyramid's base effectively. Keywords: Bottom of the Pyramid, multinational companies, poverty alleviation, Colombia, Quala S.A., Meals de Colombia S.A.S., COVID-19 pandemic, entrepreneurial opportunities, social inequality, sustainable developmentItem Restricted New Applications of Tire Waste : DIY (do-it-yourself) Outdoor Furniture Design(2022) Treaza Melad Basha Girgis; Oraklibel, Di̇mli̇; Poğün-Zander, Yüksel; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The concept of sustainable development has gained significant attention and study in recent years. The linear take-make-dispose industry model, which depletes resources and pollutes the environment, is being challenged by the circular economy approach. The automobile industry, including renowned companies like Audi, Volkswagen, and Mercedes-Benz, is also embracing sustainability measures to reduce CO2 emissions and mitigate negative environmental impacts. Remanufacturing processes have shown that refurbished starters and alternators consume significantly less energy and material compared to new ones. Tires, an integral part of the automotive industry, contribute to waste and pose environmental and health risks. Therefore, there is a need for improved tire recycling methods. The circular economy aims to extend the life of products or recycle materials to minimize resource depletion and environmental damage. Upcycling, the reuse of old items for new purposes, presents an opportunity for circularity without energy-intensive recycling processes. In this context, Do-It-Yourself (DIY) furniture production can promote upcycling and offer an eco-friendly alternative to mass production. The goal of this project is to develop methods for reusing worn tire materials and raise awareness about environmentally friendly alternatives, with a focus on DIY furniture production as a form of upcycling. Keywords: sustainable development, circular economy, remanufacturing, tire recycling, upcycling, DIY furniture production, worn tire materials, eco-friendly alternatives, resource depletion, environmental damageItem Restricted Tire Armor : A Way to Make Protection Out of a Bicycle Tire(2022) Yağız Çınar; Goodwin, Amara; Redlich, Torsten; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: this thesis explores the transformation of old bicycle tires into protective equipment for a specific user group - couriers without bicycle training - who need protection against possible accidents under stressful working conditions. The research aims to understand the relationship of waste tires with the ecosystem, the problems faced by couriers, and how waste tires can be repurposed into protective equipment. By addressing these questions, the thesis presents a product made from bicycle tires that meets the couriers' needs. The study seeks to provide a sustainable and eco-friendly solution to the problem of waste tires while benefiting the targeted user group. Keywords: old bicycle tires, protective equipment, waste tires, couriers, sustainability, ecosystem, repurposing, eco-friendly solution