Browsing by Subject "Team Dynamics"
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Item Restricted How Do Startup Leaders Build Trust Between Themselves and Their Employees or Teammates?(2023) Ehsan Asefi Daryan; Hynes, Jennifer; Ippendorf, Niko; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: Without trust, a healthy and high-quality relationship cannot be formed between people. As this matter is important in society, a business also needs, for its success, that the employees of the organization trust each other. Therefore, there is a need for trust in startups, which are increasing and growing day by day, just like other businesses, but the difference in the environment and structure of startups has made a difference in leadership. This thesis examines the differences between startup leadership and that of larger companies and what behaviors and tasks a startup leader shows to build a relationship full of trust with teammates. To investigate trust building from the leaders' point of view, semi-structured interviews were conducted with nine startup leaders who are active in three countries: Germany, Iran, and the USA. They expressed opinions about the process of trust building. This international statistical community in three different countries, one of which is the center of the origin of startups (the USA), and two other countries that are growing daily in this industry, has removed geographical limitations in expressing opinions. The 7Cs mode of trust was used to create sub-questions that were asked to the leaders; the main research question has been answered, which is what startup leaders do to build trust. The interviewees believed that trust in the startup team is of high importance due to issues such as multitasking people, fewer numbers, their expertise, and their younger age compared to large and traditional companies. A different process must be followed to create it. Mistrust in a startup reduces the motivation, efficiency, productivity, and performance of the team, which is effective in the success of the team. In this thesis, thematic analysis of the leaders' opinions shows that the lack of a friendly and intimate environment, without importance to the role of people, without understanding their mood, and without also recognizing the personality and culture of team members, destroys trust, and a leader who is not trusted by the team will cause negative effects on teammates. Keywords: startup leadership, trust building, organizational trust, thematic analysis, semi-structured interviews, multinational startups, 7Cs model of trust, team dynamics, leadership strategies, startup cultureItem Restricted Innovation of Augmented Reality in Graphic Design : Augmented Reality Is an Effective Tool in Graphic Design and Visual Communication(2022) Lerato Malefetsane Linden; Schroeder, Süheyla; Tibus, Alexander Christian; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract As the global community moves forward in digital design, a notable progression is made toward the virtual world. As a result, various organisations in the com- mercial industry are constantly looking at how they can create more competitive communication strategies to retain and attract new audiences. In addition, there is an interest by consumers in virtual and interactive content. Augmented reality is an ideal technological solution to meet this interest and maintain enthusiasm for brand engagement. Graphic designers and artists need to be prepared to meet that demand as well as facilitate the making of digital experiences. Designers who make the invest- ment into augmented reality skills will be in higher demand and will contribute to a new era of interactive design. Institutions of higher education and design organisations must adopt augmented reality into graphic design programs to keep up with the industry's pace and changes. There are a number of obstacles to the adoption of augmented reality, but driv- ing competence in the training of augmented reality technologies, as well as a commitment toward investing in the right, augmented reality mechanism, could help shape this solution. Augmented reality is the natural evolution of digital mockups and visual communication. This research aims to find insight into how augmented reality can be used as an effective tool for communicating ideas and knowledge. Through the integration of augmented reality and traditional graphic design elements and principles, creating unique experiences. Keywords: AR (Augmented Reality), AR content, AR devices, AR industry, Users experiences