Browsing by Subject "United States of America"
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Item Restricted A comparative analysis of the effectiveness of advertising on TikTok and Facebook for acquiring customers"(2024) Lourd Nathan, Leucadio; Colorado, Camilo; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This study investigates the effects of COVID-19 on job retention and employee satisfaction, focusing on remote work models. It aims to examine trends in different national contexts, evaluate challenges in remote work settings, and recommend strategies to enhance job satisfaction and support employee well-being in the post- COVID era. The research employs a secondary qualitative research method, utilizing the research onion approach. It adopts interpretivism philosophy, an inductive approach, and an exploratory design. Data collection involves analysing pre-existing studies, including journals and articles, to gather insights on remote work, job retention, and employee satisfaction. The study reveals that remote work has significantly transformed the employment landscape, offering benefits such as improved work-life balance and increased productivity. However, challenges including communication difficulties, isolation, and maintaining corporate culture were identified. Different countries approached remote work variably, with some embracing it more readily than others. Technological advancements, particularly in video conferencing and cloud computing, played a crucial role in shaping the remote work environment. The research also highlights the importance of clear communication, providing appropriate tools, and involving employees in decision-making to enhance job satisfaction and retention in remote settings. The study concludes that while remote work offers numerous benefits, organizations must address its challenges to ensure employee satisfaction and retention. Implementing supportive policies, leveraging technology, and maintaining clear communication are key strategies for success in the evolving post-COVID work landscape. i JOB RETENTION AND SATISFACTION IN THE POST-COVID-19 ERA berlin Berlin International H H University of Applied Sciences international Salzufer 6, 10587 Berlin, Germany UNIVERSITY OF APPLIED SCIENCESItem Restricted A systematic literature review on factors and outcomes of lonliness in the digital workplace(2024) Kreye, Feline; Hynes, Jennifer; Koç, Hasan; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Purpose — By examining the factors and impact of workplace loneliness in the digital context, this systematic literature review aims to unveil relationships of loneliness in modern work contexts. This shall help inform practical adaptations for organisations, that employ remote or hybrid knowledge workers and contribute to the extant literature of loneliness in modern forms of working. Methodology — A combined approach of the PRISMA framework and thematic analysis was applied for a systematic process that provides transparency over processes and potential biases. Findings — Several factors of workplace loneliness and outcomes in well-being, including mental health, job satisfaction, and job performance, relevant in the digital workplace were identified Originality/Contribution — By bringing together and analysing the recent literature on workplace loneliness, specifically in the digital workplace, this research contributes to the existing body of knowledge on workplace loneliness, specifically relevant to modern work forms, that have established since the start of the pandemic. Keywords — workplace loneliness, professional isolation, digital workplace, remote working, digital workplace loneliness factors and outcomes Acknowledgements: I want to thank my thesis advisor, professors and fellow students who have accompanied me throughout my studies at BI for helping me grow and enjoy my studies as much as I didItem Restricted Abandoned, Resistant, Revived. Strategies and challenges in the adaptive reuse of brutalist buildings Interiors(2024) Goyal, Ratik Rajiv; Ebert, Carola; Serdar-Köknar, Burcu; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This research thesis intends to bring about the discovery of challenges and strategies for the reuse of Brutalist buildings characterized by raw concrete and geometric forms that address contemporary needs and design standards. This thesis is invested in a qualitative literature review representing both early and late brutalism while researching the challenges and strategies of adaptive reuse. The further chapter is complemented by case studies for an in-depth analysis of the facts, findings, and answers to the research question. The comparative analyses of the successful and unsuccessful adaptive reuse projects that unraveled strategies to diffuse the inherent limitations of Brutalist structures will make up the cases. This thesis also presents a design project renewing Berlin's abandoned Bierpinsel Tower, an icon of late Brutalism. Nexustellar, the design project, provides a modern intervention with high-tech design, respecting the historical integrity of the structure by turning it into a vibrant experience space. This thesis contributes to the adaptive reuse discourse by understanding comprehensive strategies that will be necessary to integrate Brutalist buildings successfully into modern needs and changes. The thesis shows that careful and creative design will make sure that these architectural gems conserve and are remade for new functions, so that they maintain relevance in the 21st centuryItem Restricted Adaptive reuse of abandoned petrol stations(2024) Novotna, Alzbeta; Köknar, Sait Ali; Tubles, John; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Amplification of Nature in Interior Design. Seashells as a Biomimic Design Tool(2024) Gram, Laura Alina Tajana; Escobar, Pierre; Köknar, Sait Ali; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted An exploration of international student loneliness : What can German universities do to help?(2024) Stojkovski, Zlatko; Hynes, Jennifer; Ippendorf, Niko; Faculty of Business Administration; Berlin International University of Applied SciencesItem Restricted An exploration of the sublime in Architecture : its sources and their role in the perception and design of spaces(2024) Yesli, Massil Yucef; Anwandter, Juan Almarza; Huneck, Karsten; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted An interdisciplinary exploration of film and interior architecture : The role of interior architecture in Wes Anderson films(2024) Ashlock, India Marcella; Brünjes, Katrin; Starck, Adrian von; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architectural impact on accessibility and quality of life for individuals with disabilities(2024) Lautsch, Finia Julia Marie; Aquilar, Giorgia; Staudinger, Lukas; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architecture and Satire. Satire as a Communicative Lens in Architecture : Bridging Ideas and Audiences(2024) Aly, Rahma Hesham Aly Mohamed; Aquilar, Giorgia; Fischer, Jeanne-Françoise; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architecture and seduction : The structure in the hyper-structure(2024) Sachs, Laura Rachel; Anwandter, Juan Almarza; Huneck, Karsten; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architecture in conflict zones : navigating the ruins, spatial practices, ethics, and censorship(2024) Fatine, Ghita; Aquilar, Giorgia; Fischer, Jeanne-Françoise; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architecture in the context of spatial conflict and cultural resistance(2024) Foki, Shend; Aquilar, Giorgia; Fischer, Jeanne-Françoise; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architecture's role in urban segregation(2024) Moeller, Liam Andreas; Fischer, Jeanne-Françoise; Staudinger, Lukas; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Barrier free accessibility and the preservation of historical buildings(2024) Reimann, Elena Maren; Goodwin, Amara; Wilson, Roger; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Biophillic Interior Design Strategies in Cappadocian Hotels(2024) Özçağ, Sena; Goodwin, Amara; Pöğün-Zander, Yüksel; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Cappadocia is a region in Türkiye famous for its volcanic landscape and cave houses. For thousands of years, human settlements have developed in harmony with the nature of the region. However, due to the increasing demand for tourism in the region, cave houses have been converted into hotels, and the unique texture of the region is under threat due to wrong design applications. Biophilic design is a design approach that aims to design places that harmonize with the natural environment by integrating nature and natural processes into the design. The ongoing problem of the Cappadocia region reveals the importance of biophilic design. The research aims to develop a harmonious interior design strategy that integrates with the natural environment, cultural texture, and characteristics of the region, instead of designs made without considering the environment of Cappadocia. In this context, this thesis investigates the potential of biophilic design in creating spaces that are compatible with the natural and cultural texture of Cappadocia and preserving these textures, and its potential application to the interior of a cave hotel. 4 Acknowledgement I would like to express my gratitude to my first advisor Prof. Amara Goodwin and my second examiner Prof. Yüksel Pöğün-Zander, who guided me with their valuable feedback throughout the research process. I would also like to express my gratitude to my family for their unconditional support, love, encouragement and sacrifices. 5Item Restricted Brand experience in a non-place in Berlin(2024) Schack, Julie Claudi; Brünjes, Katrin; Starck, Adrian von; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Challenging Transience : Rethinking Interior Design in Berlin young Migrant apartments for a more profound sense of Home amidst frequent relocations, focusing on flexibility, adaptability, and personalization(2024) Ranjbar Vakili, Ghazaleh; Goodwin, Amara; Wilson, Roger; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Characteristics of Limestone, and its application in Interior Architecture and Design(2024) San Gregorio Fadon, Amaya; Brünjes, Katrin; Köknar, Sait Ali; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Co-housing and Co-living dynamics in Berlin, Vienna, and Zurich, historical evolution and modern expressions of communal living in reaction to metropolization(2024) Loranzi, Laura Maria; Ebert, Carola; Goodwin, Amara; Faculty of Architecture and Design; Berlin International University of Applied Sciences