Browsing by Subject "Virtual Reality"
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Item Restricted Qualities of Immersive Spaces & Their Potential Application in Spa Design for a More Impactful Experience(2022) Hazel Jane Neithercut; Martín, Javier; Starck, Adrian von; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis explores the potential of immersive experiences in spa environments, focusing on the impact of sensory elements and architectural design on the overall experience. The term "spa" refers to facilities offering therapeutic treatments such as thermal baths and saunas. The research aims to understand the role of immersion in creating powerful experiences and escapism for visitors. Immersive experiences, such as virtual reality environments and immersive art installations, provide a sense of being transported to another world and offer a break from reality. The thesis investigates how incorporating immersive elements into spa environments can enhance the visitor's experience. The methodology involves analyzing various immersive experiences, studying the cognitive processes of perception, and exploring the concepts of phenomenology and atmospheres in architectural design. The case study of Therme Vals is examined to understand how architectural form and atmosphere contribute to the immersive spa experience. The findings will inform the interior architecture of spa environments, focusing on creating impactful and atmospheric experiences. Keywords: immersion, spa environments, sensory elements, architectural design, escapism, virtual reality, phenomenology, atmospheres, Therme Vals, interior architectureItem Restricted Why Do Companies Use VR and AR and How Do These Technologies Support Their Marketing Strategies?(2023) Yağmur Muslu; Mantel, Peter; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This study looks at why companies use VR and AR and how these technologies support their marketing strategies. Two examples of recent digitally based technological advances are augmented reality and virtual reality. These technologies are projected to offer significant income opportunities in a number of industries in the coming years. Starting with the introduction of the understanding of what is virtual and augmented reality, advantages and disadvantages, and examples of usage of these technologies in different sectors. With this, a qualitative approach has been used with data extracted from a semi-structured interview with the trade director of Galatasaray Sports Club - GSStore. Keywords: virtual reality, augmented reality, marketing strategies, digital technology, income opportunities, VR advantages, AR disadvantages, technology usage, qualitative approach, GSStore