Browsing by Subject "Visual Communication"
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Item Restricted A Visual Communication Design Analysis of Sports-related Brands' NFT Projects(2022) İsmet Mert Subay; Anwandter, Juan Almarza; Schroeder, Süheyla; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This research explores the use of non-fungible tokens (NFTs) by sports-related brands as a means of communication and community engagement. It examines the growing trend of brands utilizing NFT technology to provide their audience with a more interactive and visually engaging experience. The study employs qualitative and quantitative data analysis, focusing on the visual communication aspects of selected sports-related NFT projects. The research aims to provide designers with a deeper understanding of NFTs and their potential applications in various industries, ultimately facilitating the connection between NFT projects and designers from different disciplines. The findings and insights from the analysis, as well as a design component and survey results, are presented to enhance designers' understanding of the Brand-NFT connection. Keywords: Non-fungible tokens, NFTs, sports-related brands, visual communication, community engagement, designItem Restricted Critical Design as a Tool to Raise Awareness on Social Media Addiction(2023) Yaiza Eguiagaray van Praag; Amann, Denise; Bernhardt, Anna; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This research delves into the realm of critical design, an approach aimed at questioning contemporary socio-political and economic issues. Focused within the domain of Visual Communication, the study centers on the pressing concern of "social media addiction." As digital and internet addiction have been subjects of previous studies, the emergence of social media addiction necessitates a deeper exploration of its key aspects. The research endeavors to unravel the intricacies of social media addiction through the lens of critical design, sparking a social debate on the current state of our societies and contemplating potential evolutions. Keywords: Critical Design, Visual Communication, Social Media Addiction, Socio-political Issues, Economic Issues, Contemporary SocietyItem Restricted Graphic Design for Racial Justice : How to Advocate for Racial Justice Within the Creative Process?(2023) Augustin Lucas Deméno Grasdepot; Thoma, Sascha; Wittner, Ben; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: In the realm of graphic design, the imperative for social justice has often been sidelined or overlooked, despite the field's powerful influence on visual communication and culture. This thesis aims to bridge this gap by exploring the role and responsibilities of graphic designers in fostering social justice, particularly focusing on racial justice through the lens of Black Feminist thought. Drawing from existing literature and case studies, the thesis investigates how design can both perpetuate and challenge systems of oppression such as white supremacy, hetero-patriarchy, capitalism, and settler colonialism. Additionally, it scrutinizes the underrepresentation and marginalization of black designers in the industry, assessing its impact on wider design outputs, particularly in advertising and campaigns. Using Patricia Hill Collins' three dimensions for the development of Black Feminist thought as a guide, this research seeks to reinterpret existing works, analyze the contributions of marginalized voices, and propose new theoretical frameworks aimed at breaking cycles of bias in graphic design. Keywords: Graphic Design, Social Justice, Racial Justice, Black Feminist Thought, Representation, Design Ethics, Visual Communication, Bias, Diversity in DesignItem Restricted Graphic Novels in Times of Conflict : Comics as a Tool to Promote Understanding and Discussion on War Trauma and Realities of Conflict(2023) Yuval Eytam; Kim, Erin; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The representation of war and conflict in comics has traditionally been constrained by the single-panel format, often leading to a simplified, reductionist view of complex geopolitical issues. This thesis proposes that multi-page graphic novels can offer a more nuanced and comprehensive understanding of war's psychological and emotional impact on communities. Unlike single-panel comics, graphic novels provide an extended narrative format that allows for a deeper exploration into the individual and communal experiences of those affected by conflict. The research aims to analyze the effectiveness of graphic novels as a tool for visual communication, specifically in conveying the multifaceted traumas and complexities of war, thereby fostering greater empathy and understanding among readers. Keywords: Graphic Novels, War, Conflict, Visual Communication, Emotional Impact, Psychological Trauma, Empathy, Single-Panel Comics, Narrative, Community ExperiencePublication Restricted The Narrative and Visual Communication of Interiors - Explored through the Role of Interiors in Film(2025) Schubert, Ann-Sophie; Tubles, John; Interior Architecture/Interior Design (BA); Berlin International University of Applied SciencesThe thesis looks into the narrative and visual communication of interior spaces. Both visual and narrative aspects are specifically analysed through the medium of film. Narrative devices themselves are highlighted through an introduction of the history of writing and visually influenced communication systems, followed by research into the dimensions of storytelling and their virtue. To bridge the gap between the literal approach of narrative and the motion-driven, often photorealistic depiction of narrative in film, a few key elements of graphical storytelling and other visual media that utilize narrative aspects, such as video games, are introduced. The format of film is first approached through internal devices, such as cinematic codes and set design, and then, together with different aspects of storytelling, compartmentalized into various approaches concerning interior design. Essentially, the experience of interior spaces in film is argued to be more than just a visual element but instead regarded as a contributing and integral part of the narrative, which undoubtedly influences an audience's understanding of plot and character development. And in turn arguing a certain relevance of narrative practices in the interior design field, and therefore striving to contrive a variety of methods from the medium of film that are viable to be applied to interior design.Item Restricted Through the Queer Eye : Visualizing Narrative Identity in the LGBTQ Community Through Graphic Design and Visual Communication as an Educational Tool to Inspire and Connect With the Audience(2023) Israa Sayed Mohamed Kamal Aly Abouelkhair; Schroeder, Süheyla; Wittner, Ben; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: This thesis aims to merge storytelling with visual communication to present the unique and inspiring stories of LGBTQ individuals, revealing their journeys of forming acquired identities despite societal rejection and oppression. By leveraging graphic design tools and techniques such as collaging, layouts, photography, editorial design, and video editing, the goal is to visualize and narrate identities and experiences in a way that fosters understanding and connection within the LGBTQ community and among allies. The research methodology includes qualitative methods like unstructured interviews, mapping exercises, and a joint visual direction/mood board approach to empower participants and tailor the research to their personal experiences. Through this process, the thesis seeks to represent and resist inherited identities while embracing and rebuilding acquired ones. Keywords: LGBTQ, storytelling, visual communication, graphic design, acquired identity, unstructured interviews, mapping exercise, visual direction, mood board, empowerment