Browsing by Subject "Visual Language"
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Item Restricted Rave Art : the Evolution of Graphic Design in Rave Culture(2023) Daniela Aivazian; Bernhardt, Anna; Goodwin, Amara; Faculty of Architecture and Design; Berlin International University of Applied SciencesAI-GENERATED ABSTRACT: Abstract: The thesis delves into the intricate world of rave art and its evolution within the broader context of rave culture. Originating in the late '80s, rave culture rapidly gained global traction, influencing not just music but also fashion and visual art. The thesis critically examines both the historical and contemporary aspects of graphic design used in promoting raves and shaping the identity of the culture itself. Special attention is paid to the emergence and propagation of the rave culture's ideological cornerstone, PLUR-Peace, Love, Unity, and Respect. The methodology adopted is a mixed-method approach, including interviews with individuals active in the '90s rave scene and an aesthetic analysis of rave flyers to identify evolving design elements. The study aims to contribute to the fields of graphic design, art history, and cultural studies by offering a comprehensive view into how design has been instrumental in both the growth and representation of rave culture and its associated art forms. Keywords: Rave Culture, Rave Art, Graphic Design, PLUR, Evolution, Subculture, Visual Language, Aesthetic Analysis, Cultural Studies, Art HistoryPublication Restricted The Visual Language Of Arhuaco Textiles(2025) Melo, Maria; Tibus, Alexander; Graphic Design and Visual Communication (BA); Berlin International University of Applied SciencesThis thesis explores the visual language of Arhuaco textiles as a medium of cultural identity, spirituality, and ancestral memory. Focusing on the mochila, the handwoven bag created exclusively by Arhuaco women, the study investigates how weaving operates as a symbolic form of communication rooted in cosmovision, tradition, and territory. Through a combination of academic research, fieldwork in the Sierra Nevada de Santa Marta, and interviews with Arhuaco weavers, it examines the meanings of patterns, the role of women as knowledge keepers, and the tensions between cultural preservation and commercialization. The accompanying design project, Interwoven: Tales of Arhuaco Culture, translates these insights into visual artworks that reflect dualities central to Arhuaco thought. Ultimately, this work highlights weaving as both a personal and collective act of cultural continuity, while calling for design practices that respect and amplify Indigenous voices.Item Restricted The Wine Label of the Future : How Can Visual Communication Aid the Wine Industry in Targeting the Next Generation of Wine Consumers?(2023) Katharina Virag Csali; Thoma, Sascha; Wittner, Ben; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Abstract: This thesis explores the declining interest in wine among Gen Z and Millennials and examines how packaging design can make a difference in targeting these generations. Specifically, it analyses consumer behavior and tendencies of Gen Z. This helps to determine how visual language in packaging design can improve product perception for this consumer segment. It aims to cast light on the relationship between graphic design and wine marketing to examine how creative packaging motivates consumers to make purchase decisions. This helps to determine how visual language in packaging design can improve product perception and make wine more approachable. The findings in my thesis indicate that Gen Z is digitally savvy, socially conscious, and has a particular way of learning new information, which was crucial in order to determine the marketing strategy for future wine marketing. The study includes a BA project, in which augmented reality and motion graphics within label design and wine branding are explored