Browsing by Subject "Web design"
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Item Restricted A new vision : how graphic design can help visually impaired people to make purchase decisions(2020) Hillmann-Regett, Jan; Tibus, Alexander; bachelor thesis in Graphic Design"With the rise of the internet and developing technologies, people with visual impairments had many more opportunities. Nevertheless, they are still facing many problems during their online shopping experience. Even though shopping online should encourage disabled people to be more independent and to be able to make their own purchase decisions, there are still gaps with the accessibility of numerous online shopping platforms. Many people are not aware enough yet that difficulties during the online shopping experience arise and how this affects visually impaired people's everyday lives. This thesis is, therefore, analyzing the current situation if and how accessible online shopping for visually impaired people is. It additionally examines the challenges of online shopping platforms by a qualitative study. Interviews with visually impaired people highlight insights, which reveal several complications and the gaps that appear during shopping online. It also clarifies how the decision-making purchasing process for visually impaired people works, compared to sighted consumers. Finally, an educational website that shares the results of this research is introduced to attract attention to the current problems in order to create awareness."Item Restricted Digital luxury experience : designing websites and mobile user interfaces for luxury streetwear brands(2020) Dalsen, Elayne; Hillmann-Regett, Jan; Lehr, Jakob; bachelor thesis in Graphic Design"This research paper investigates how luxury labels evolve to provide exclusive and interactive experiences online. It illustrates the opportunities and challenges of luxury brands in presenting their identity on digital mediums, particularly on website and mobile interfaces without compromising the 'identity of luxury'. Representative examples of web and mobile initiatives from different luxury labels are analysed to understand how the look and feel of 'luxury' can be communicated in a digital screen interface. This paper should serve as an introductory guide to designers who are interested in the subject of user interface, user interaction and branding in the luxury space."Item Restricted Digital romanticism : the 'French-girl' phenomenon in social media(2020) Martiny, Lilli-Sharleena; Ebert, Carola; Lehr, Jakob; bachelor thesis in Graphic Design"The 'French-Girl', who is she? Mainly prominent in social-media, there has been a shift towards an aesthetic. A rather natural approach is nowadays seen on social media. But what does 'natural approach' mean? It is a myth of a persona that everybody seems to want to be, she is the 'French-Girl' but does 'she' really exist? This is what I am analyzing and portraying throughout my thesis. The main aspects covered are the general visual codes of the French Girl, her presence in social media, and the critical view on the own perception of that image. Whether or not 'she' does exist, this phenomenon is very much fitting into the modern zeitgeist and the aspiration to turn social media into a curated reflection of a lifestyle or aesthetic. As well as finding out how that can be implemented in one's life. Further exploring what it means to be a 'French-Girl'. And how that perception of a woman is being showcased throughout social media. A nostalgic exploration through identity, own stigmatization and the want longing for something 'real'. [...] As for my project, I wanted to do something that I could identify with. [...] I wanted to create a cultural magazine with a connection to France because these are two things I am highly fond of. But I also wanted to showcase a collection of text, artworks and imagery and a collected manner. This zine I am creating is an overall reflection of myself and work progress over the last three years. I have collected a quite extensive visual library of all things that can be connoted to the 'French-Girl', which I am now putting to use. The zine is reflective of topics that I have touched in my thesis but with a more ironic approach. Also mainly using personal or collected analogue photography. As well as translating curated Instagram feeds into a printed matter."