Browsing by Subject "digital marketing"
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Item Restricted Commercially temporary uses with multiple investors in the interior of abandoned buildings in Berlin(2024) Karakoç, Eylem; Martin, Daniel; Martín, Javier; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This thesis investigates how obsolete buildings can be transformed into Contemporary Market Halls from the perspective of the interior architecture and, in particular, of Adaptive Reuse. Firstly, a literature review is conducted starting from how Market Halls as a retail sector have evolved from past to the present and the stages they have developed through. Following that, analysing the main characteristics of Contemporary Market Halls over the last two decades. Then, it examines both how the term ‘Retail Reuse’ emerged and investigates which types of typological buildings are used to transform old buildings into the retail sector and also Adaptive Reuse Strategies. Furthermore, examples of obsolete buildings converted into modern market Halls are analysed and compared in terms of main features of new era Market Halls, Market Hall types, building typologies of Retail Reuse and Adaptive Reuse Strategies. In the end, collecting this researched sources, it generates ideas about how obsolete buildings can be transformed into modern markets as a new use. The study found that, a new market type has invented based on existing Market Hall types. Apart from that, industrial buildings as building typologies of obsolete buildings are the most suitable to revitalize into modern Market Halls. However, there is a gap regarding the typology classification of obsolete sports buildings. In terms of Adaptive Reuse Strategies, it is determined that it varies according to the condition of the existing building and its typology, without adhering to a single strategy. It is observed that adaptive reuse strategies vary according to building typology. For instance, while on/off site was mostly used in industrial building typology, insertion was preferred in religious buildings typology. 3Publication Restricted Identifying GDPR Violation Patterns in Different Digital Marketing Channels: A Case-Based Analysis of Enforcement Decisions and Strategic Recommendations(2025) Seok Joon Kang; Erick Behar Villegas; Despoina Glarou; Master of Business Administration (MBA); Berlin International University of Applied SciencesIn this study, I investigate the enduring persistence of GDPR violations in digital marketing despite widespread awareness and substantial penalties. Drawing on a systematically filtered sample of 222 enforcement cases from the 1,000 most recent entries on EnforcementTracker.com, I focus on decisions issued by the five EU countries with the highest violation counts. To process multilingual legal documents efficiently, I employed large language models (LLMs) guided by rigorously engineered prompts for translation and semantic analysis. Hallucination was controlled through outline-based review checkpoints, and model outputs were cross-validated against a second, state-of-the-art LLM before all remaining discrepancies were manually verified. Quantitative analysis reveals that 19.8 % of GDPR violations occur in digital marketing contexts, with telephone/SMS campaigns presenting the highest risk. Root-cause coding uncovers that 77.3 % of cases stem from organizational governance failures rather than purely technical misconfigurations. By integrating rigorous AI-assisted methods with researcher-driven verification, this thesis offers both methodological innovation for cross-language legal-compliance analysis and actionable recommendations for strengthening governance frameworks in digital-marketing operations.