Browsing by Subject "effects (results)"
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Item Restricted A comparative analysis of the effectiveness of advertising on TikTok and Facebook for acquiring customers"(2024) Lourd Nathan, Leucadio; Colorado, Camilo; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This study investigates the effects of COVID-19 on job retention and employee satisfaction, focusing on remote work models. It aims to examine trends in different national contexts, evaluate challenges in remote work settings, and recommend strategies to enhance job satisfaction and support employee well-being in the post- COVID era. The research employs a secondary qualitative research method, utilizing the research onion approach. It adopts interpretivism philosophy, an inductive approach, and an exploratory design. Data collection involves analysing pre-existing studies, including journals and articles, to gather insights on remote work, job retention, and employee satisfaction. The study reveals that remote work has significantly transformed the employment landscape, offering benefits such as improved work-life balance and increased productivity. However, challenges including communication difficulties, isolation, and maintaining corporate culture were identified. Different countries approached remote work variably, with some embracing it more readily than others. Technological advancements, particularly in video conferencing and cloud computing, played a crucial role in shaping the remote work environment. The research also highlights the importance of clear communication, providing appropriate tools, and involving employees in decision-making to enhance job satisfaction and retention in remote settings. The study concludes that while remote work offers numerous benefits, organizations must address its challenges to ensure employee satisfaction and retention. Implementing supportive policies, leveraging technology, and maintaining clear communication are key strategies for success in the evolving post-COVID work landscape. i JOB RETENTION AND SATISFACTION IN THE POST-COVID-19 ERA berlin Berlin International H H University of Applied Sciences international Salzufer 6, 10587 Berlin, Germany UNIVERSITY OF APPLIED SCIENCESItem Restricted A systematic literature review on factors and outcomes of lonliness in the digital workplace(2024) Kreye, Feline; Hynes, Jennifer; Koç, Hasan; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Purpose — By examining the factors and impact of workplace loneliness in the digital context, this systematic literature review aims to unveil relationships of loneliness in modern work contexts. This shall help inform practical adaptations for organisations, that employ remote or hybrid knowledge workers and contribute to the extant literature of loneliness in modern forms of working. Methodology — A combined approach of the PRISMA framework and thematic analysis was applied for a systematic process that provides transparency over processes and potential biases. Findings — Several factors of workplace loneliness and outcomes in well-being, including mental health, job satisfaction, and job performance, relevant in the digital workplace were identified Originality/Contribution — By bringing together and analysing the recent literature on workplace loneliness, specifically in the digital workplace, this research contributes to the existing body of knowledge on workplace loneliness, specifically relevant to modern work forms, that have established since the start of the pandemic. Keywords — workplace loneliness, professional isolation, digital workplace, remote working, digital workplace loneliness factors and outcomes Acknowledgements: I want to thank my thesis advisor, professors and fellow students who have accompanied me throughout my studies at BI for helping me grow and enjoy my studies as much as I didItem Restricted A systematic literature review on the impact of water security on sustainable economic growth(2024) Drobotov, Denys; Glarou, Despoina; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: The generative predefined transformers (GPTs) are becoming important in today's business having influence on various aspects of business. GPTs can process large volumes of unstructured text data. This thesis is aimed to analyze how business models based on GPT contribute to the financial health of companies. The main objective of the study is to define the impact of the applying of GPT technologies on different spheres of business such as Human resources, Customer interactions, financial analysis, Automatization and Marketing to understand how it impacts on key factors of financial health. Firstly, From the literature review was understood that GPT is already used in lots of companies for improving customer service by creating intelligent chatbots. Secondly, the key advantage is the ability to automate routine processes and tasks. Finally, it improves productivity by applying it in HR and marketing. Moreover, was defined that the effective use of GPT in business models can significantly improve the financial well-being of enterprises, ensuring their competitiveness and market stability in the modern business environment. However, despite the significant benefits, there are also risks associated with data confidentiality and ethical aspects of the use of AI. That’s why was mentioned to discuss these topics: • The role of GPTs in business. • Identification of the most popular GPTs integrated into the business model. • Analysis of business models that have successfully integrated GPT. • Possible risks of implementing the GPT in the business model. It is important to note that integration a GPT into business processes can lead to financial stability of the company and reduce amount of work did by departments for focusing on more important taskItem Restricted A systematic literature review on the outcomes of the Dark Triad Personality in organisations(2024) Piotrowski, Radoslaw; Hynes, Jennifer; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This study compares the effectiveness of TikTok and Facebook ads in attracting customers, increasing revenue, and building brand awareness. The main question addressed was: How do TikTok and Facebook differ in these areas? The study explores the challenges and opportunities of each platform, such as user engagement, targeting options, and content types. Using both interviews with marketing experts from Centrum Therapy Psyche and surveys of social media users, the results show that Facebook is more effective at directly acquiring customers and increasing revenue, especially through targeted ads and informational posts. TikTok, on the other hand, is better at building brand awareness and engaging a younger audience with creative video content. The study involved 117 surveyed social media users and was interviewed by Krzysztof Zawadzki, a marketing specialist at Centrum Therapy Psyche. Although TikTok has high engagement rates, its direct impact on sales and revenue is smaller than Facebook. The final result highlights the need to leverage the strengths of each platform to create successful advertising campaigns and provides recommendations for improving social media marketing strategies. CHAPTER IItem Restricted Abandoned, Resistant, Revived. Strategies and challenges in the adaptive reuse of brutalist buildings Interiors(2024) Goyal, Ratik Rajiv; Ebert, Carola; Serdar-Köknar, Burcu; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This research thesis intends to bring about the discovery of challenges and strategies for the reuse of Brutalist buildings characterized by raw concrete and geometric forms that address contemporary needs and design standards. This thesis is invested in a qualitative literature review representing both early and late brutalism while researching the challenges and strategies of adaptive reuse. The further chapter is complemented by case studies for an in-depth analysis of the facts, findings, and answers to the research question. The comparative analyses of the successful and unsuccessful adaptive reuse projects that unraveled strategies to diffuse the inherent limitations of Brutalist structures will make up the cases. This thesis also presents a design project renewing Berlin's abandoned Bierpinsel Tower, an icon of late Brutalism. Nexustellar, the design project, provides a modern intervention with high-tech design, respecting the historical integrity of the structure by turning it into a vibrant experience space. This thesis contributes to the adaptive reuse discourse by understanding comprehensive strategies that will be necessary to integrate Brutalist buildings successfully into modern needs and changes. The thesis shows that careful and creative design will make sure that these architectural gems conserve and are remade for new functions, so that they maintain relevance in the 21st centuryItem Restricted Adapting and implementing artificial intelligence into marketing strategies(2024) Baharestani, Soufinaz; Colorado, Camilo; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: In the contemporary era, digital transformation is revolutionizing Human Resources (HR) by integrating advanced technologies to streamline and optimize processes such as time and absence management. This study investigates the potential impact of these digitalized HR processes on perceived efficiency and employee satisfaction, focusing on techno-stress challenges and the role of Information and Communication Technology (ICT) support. Using a mixed-methods approach, the research examines how digital tools affect the timeliness and accuracy of HR tasks and how these tools influence employees' perceptions of ease of use, satisfaction, and overall user experience. The findings reveal a moderate level of techno-stress among employees, particularly in techno- overload, which significantly hampers HR process efficiency and user satisfaction. Despite the moderate availability of ICT support, its anticipated positive impact on efficiency and satisfaction was not confirmed, suggesting that support alone may be insufficient to address the complexities of digital transformation. This implies that while ICT support is important, it needs to be complemented with other strategies to fully address the challenges of digital transformation. Moreover, the study identifies key strategies to enhance user experience, including improving reporting and analytics features, integrating real-time communication tools, and enhancing user interface design. The research underscores the crucial role of a user-centered approach to digital tool development, enlightening us about the need for continuous feedback and iterative improvements based on actual user needs. Overall, this study contributes to understanding digital transformation in HR by highlighting the dual challenges of managing techno-stress and optimizing ICT support. It offers practical recommendations for organizations seeking to enhance their digital HR platforms' effectiveness and user satisfaction. The findings of this study have significant implications for HR professionals, organizational leaders, and digital tools planners, providing them with actionable insights to improve their digital HR processes and enhance employee satisfactionItem Restricted Adaptive reuse of abandoned petrol stations(2024) Novotna, Alzbeta; Köknar, Sait Ali; Tubles, John; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted An exploration of international student loneliness : What can German universities do to help?(2024) Stojkovski, Zlatko; Hynes, Jennifer; Ippendorf, Niko; Faculty of Business Administration; Berlin International University of Applied SciencesItem Restricted An exploration of the sublime in Architecture : its sources and their role in the perception and design of spaces(2024) Yesli, Massil Yucef; Anwandter, Juan Almarza; Huneck, Karsten; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architectural impact on accessibility and quality of life for individuals with disabilities(2024) Lautsch, Finia Julia Marie; Aquilar, Giorgia; Staudinger, Lukas; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architecture and Satire. Satire as a Communicative Lens in Architecture : Bridging Ideas and Audiences(2024) Aly, Rahma Hesham Aly Mohamed; Aquilar, Giorgia; Fischer, Jeanne-Françoise; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architecture and seduction : The structure in the hyper-structure(2024) Sachs, Laura Rachel; Anwandter, Juan Almarza; Huneck, Karsten; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architecture in conflict zones : navigating the ruins, spatial practices, ethics, and censorship(2024) Fatine, Ghita; Aquilar, Giorgia; Fischer, Jeanne-Françoise; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architecture in the context of spatial conflict and cultural resistance(2024) Foki, Shend; Aquilar, Giorgia; Fischer, Jeanne-Françoise; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architecture's role in urban segregation(2024) Moeller, Liam Andreas; Fischer, Jeanne-Françoise; Staudinger, Lukas; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Barrier free accessibility and the preservation of historical buildings(2024) Reimann, Elena Maren; Goodwin, Amara; Wilson, Roger; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Biophillic Interior Design Strategies in Cappadocian Hotels(2024) Özçağ, Sena; Goodwin, Amara; Pöğün-Zander, Yüksel; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Cappadocia is a region in Türkiye famous for its volcanic landscape and cave houses. For thousands of years, human settlements have developed in harmony with the nature of the region. However, due to the increasing demand for tourism in the region, cave houses have been converted into hotels, and the unique texture of the region is under threat due to wrong design applications. Biophilic design is a design approach that aims to design places that harmonize with the natural environment by integrating nature and natural processes into the design. The ongoing problem of the Cappadocia region reveals the importance of biophilic design. The research aims to develop a harmonious interior design strategy that integrates with the natural environment, cultural texture, and characteristics of the region, instead of designs made without considering the environment of Cappadocia. In this context, this thesis investigates the potential of biophilic design in creating spaces that are compatible with the natural and cultural texture of Cappadocia and preserving these textures, and its potential application to the interior of a cave hotel. 4 Acknowledgement I would like to express my gratitude to my first advisor Prof. Amara Goodwin and my second examiner Prof. Yüksel Pöğün-Zander, who guided me with their valuable feedback throughout the research process. I would also like to express my gratitude to my family for their unconditional support, love, encouragement and sacrifices. 5Item Restricted Brand experience in a non-place in Berlin(2024) Schack, Julie Claudi; Brünjes, Katrin; Starck, Adrian von; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Challenging Transience : Rethinking Interior Design in Berlin young Migrant apartments for a more profound sense of Home amidst frequent relocations, focusing on flexibility, adaptability, and personalization(2024) Ranjbar Vakili, Ghazaleh; Goodwin, Amara; Wilson, Roger; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Characteristics of Limestone, and its application in Interior Architecture and Design(2024) San Gregorio Fadon, Amaya; Brünjes, Katrin; Köknar, Sait Ali; Faculty of Architecture and Design; Berlin International University of Applied Sciences