Browsing by Subject "employees"
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Item Restricted A comparative analysis of the effectiveness of advertising on TikTok and Facebook for acquiring customers"(2024) Lourd Nathan, Leucadio; Colorado, Camilo; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This study investigates the effects of COVID-19 on job retention and employee satisfaction, focusing on remote work models. It aims to examine trends in different national contexts, evaluate challenges in remote work settings, and recommend strategies to enhance job satisfaction and support employee well-being in the post- COVID era. The research employs a secondary qualitative research method, utilizing the research onion approach. It adopts interpretivism philosophy, an inductive approach, and an exploratory design. Data collection involves analysing pre-existing studies, including journals and articles, to gather insights on remote work, job retention, and employee satisfaction. The study reveals that remote work has significantly transformed the employment landscape, offering benefits such as improved work-life balance and increased productivity. However, challenges including communication difficulties, isolation, and maintaining corporate culture were identified. Different countries approached remote work variably, with some embracing it more readily than others. Technological advancements, particularly in video conferencing and cloud computing, played a crucial role in shaping the remote work environment. The research also highlights the importance of clear communication, providing appropriate tools, and involving employees in decision-making to enhance job satisfaction and retention in remote settings. The study concludes that while remote work offers numerous benefits, organizations must address its challenges to ensure employee satisfaction and retention. Implementing supportive policies, leveraging technology, and maintaining clear communication are key strategies for success in the evolving post-COVID work landscape. i JOB RETENTION AND SATISFACTION IN THE POST-COVID-19 ERA berlin Berlin International H H University of Applied Sciences international Salzufer 6, 10587 Berlin, Germany UNIVERSITY OF APPLIED SCIENCESItem Restricted A systematic literature review on factors and outcomes of lonliness in the digital workplace(2024) Kreye, Feline; Hynes, Jennifer; Koç, Hasan; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Purpose — By examining the factors and impact of workplace loneliness in the digital context, this systematic literature review aims to unveil relationships of loneliness in modern work contexts. This shall help inform practical adaptations for organisations, that employ remote or hybrid knowledge workers and contribute to the extant literature of loneliness in modern forms of working. Methodology — A combined approach of the PRISMA framework and thematic analysis was applied for a systematic process that provides transparency over processes and potential biases. Findings — Several factors of workplace loneliness and outcomes in well-being, including mental health, job satisfaction, and job performance, relevant in the digital workplace were identified Originality/Contribution — By bringing together and analysing the recent literature on workplace loneliness, specifically in the digital workplace, this research contributes to the existing body of knowledge on workplace loneliness, specifically relevant to modern work forms, that have established since the start of the pandemic. Keywords — workplace loneliness, professional isolation, digital workplace, remote working, digital workplace loneliness factors and outcomes Acknowledgements: I want to thank my thesis advisor, professors and fellow students who have accompanied me throughout my studies at BI for helping me grow and enjoy my studies as much as I didItem Restricted Adapting and implementing artificial intelligence into marketing strategies(2024) Baharestani, Soufinaz; Colorado, Camilo; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: In the contemporary era, digital transformation is revolutionizing Human Resources (HR) by integrating advanced technologies to streamline and optimize processes such as time and absence management. This study investigates the potential impact of these digitalized HR processes on perceived efficiency and employee satisfaction, focusing on techno-stress challenges and the role of Information and Communication Technology (ICT) support. Using a mixed-methods approach, the research examines how digital tools affect the timeliness and accuracy of HR tasks and how these tools influence employees' perceptions of ease of use, satisfaction, and overall user experience. The findings reveal a moderate level of techno-stress among employees, particularly in techno- overload, which significantly hampers HR process efficiency and user satisfaction. Despite the moderate availability of ICT support, its anticipated positive impact on efficiency and satisfaction was not confirmed, suggesting that support alone may be insufficient to address the complexities of digital transformation. This implies that while ICT support is important, it needs to be complemented with other strategies to fully address the challenges of digital transformation. Moreover, the study identifies key strategies to enhance user experience, including improving reporting and analytics features, integrating real-time communication tools, and enhancing user interface design. The research underscores the crucial role of a user-centered approach to digital tool development, enlightening us about the need for continuous feedback and iterative improvements based on actual user needs. Overall, this study contributes to understanding digital transformation in HR by highlighting the dual challenges of managing techno-stress and optimizing ICT support. It offers practical recommendations for organizations seeking to enhance their digital HR platforms' effectiveness and user satisfaction. The findings of this study have significant implications for HR professionals, organizational leaders, and digital tools planners, providing them with actionable insights to improve their digital HR processes and enhance employee satisfactionItem Restricted Consumer Perceptions of Balenciaga's Legal Challenges : Implications for Brand Perception among Young Adults in Germany(2024) Schrimpf, Lara Charlotte; Glarou, Despoina; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: 1. Introduction 2. Organizational culture 3. Employee well-being 4. Literature review 4.1 Leadership 4.2 Communication 4.3 Values 4.4 Philosophy 4.5 Teamwork 4.6 Trust 5. Methodology 6. Findings 6.1 Research Question 1 6.2 Research Question 2.1 6.3 Research Question 2.2 6.4 Research Question 3 7. Limitations and Discussion. 8. Conclusion 9. Appendix Abstract This systematic literature review examines the impact of organizational culture on employee well-being, by analyzing studies from different levels of the organizational culture Scheins Model (2017). Organizational culture shapes the working environment and nurtures either positive or negative well-being. Six factors of organizational culture will be examined, two of each layer of Schein's model (2017); leadership, communication, philosophy, values, trust, and teamwork. The primary objective is to understand the role organizational culture plays in influencing employee well-being. And how the different levels impact each other. The research includes books, journals, articles, qualitative/quantitative, and mixed-method studies. The findings include the importance for managers to understand the different layers of organizational culture, and how they impact each other and can be changed. As well as the positive and negative effects of organizational culture on employee well-being. Lastly, the mediating and moderating factors of employee well-being impacted by organizational culture are highlightedItem Restricted Exploring buyer persona of luxury brands : a comparison of compelling stories in the framework of consumer psychology(2024) Yüzügüzel, Fadime Gizem; Colorado, Camilo; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Algorithmic management has become a significant tool in modern times for improving efficiency and productivity at work by automating procedures and analyzing data (Gritsenko et al., 2022). This thesis investigates the overall impact, benefits, and possible risks of algorithmic management in modern workplaces. The primary goal is to analyze how these systems affect operational efficiency, employee experiences, corporate culture, and organizational dynamics. Through a systematic review of literature, the study investigates the effects of algorithmic management in different areas like recruitment, financial performance tracking, and employee supervision (Lee, 2018). Case studies from top multinational companies like Uber, Facebook, and Amazon offer practical insights into how algorithmic management systems are put into use and the results they produce. These instances underscore important problems like employee rights, transparency, data privacy, and the ethical implications of automated decision- making processes. The results indicate that algorithmic management can greatly improve operations and decision-making processes, yet it also prompts notable worries regarding fairness, bias, and employee freedom. The research offers strategic guidance to tackle these obstacles, highlighting the significance of transparent data, ethical algorithm creation, ongoing monitoring, and input from employees. This thesis seeks to enhance responsible and efficient technology usage in today's workplace by offering a fair assessment of the benefits and possible challenges of algorithmic management. By doing this, advantages can be optimized while reducing any adverse effects on workers and company culture. ivItem Restricted Needs to resubmit, expose was rejected - deadline, 11.04.2024(2024) Rieken, Christiaan Stijn; Hafez, Ehab Abdel; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This bachelor thesis investigates the influence of new ways of working on employee engagement and aims to explore the connections. Employing a quantitative approach, data were gathered through closed-ended questionnaires conducted among professionals in various industries. The study specifically focused on four dimensions in regards to new ways of working, time and location independence, management of output, access to organizational knowledge and flexibility in working relations. The primary objective was to understand the correlations between new ways of working, and their impact on employee engagement. By analyzing how these facets interact with engagement, the research enables a more comprehensive understanding of these dynamics. Additionally, the research focused on unresolved task and its relationship to the variablesItem Restricted The possibility of economically integrating illiterate Afghan refugee women into Germany, based on a social business model inspired by Muhammad Yunus' model(2024) Saliminia, Soniya; Koç, Hasan; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Objective: Current research on workplace wellbeing programs for healthcare workers is synthesized. Key drivers, effective interventions, and implications for practice and future research are identified. Methods: PRISMA guidelines and the PICO framework were followed. Qualitative and quantitative studies from various healthcare settings were included. A comprehensive search strategy was used to gather relevant literature. Results: Successful wellbeing programs are driven by responsive leadership, participative design, creation of safe environments, sustainable activities, and evidence-based interventions. Effective strategies include the development of psychological capital, emotional intelligence training, flexible access to psychological support, supportive work-life balance policies, regular wellbeing assessments, and leadership training. Positive impacts on mental health, reduced burnout, increased job satisfaction, and improved physical health, especially during the COVID-19 pandemic, have been demonstrated. Discussion: Findings align with sociotechnical systems theory, emphasizing the interdependence of technical and social organizational factors. Evidence-based approaches, such as developing psychological capital and emotional intelligence, are crucial for enhancing workplace wellbeing. Strengths of the review include a comprehensive approach and inclusion of diverse research methods. Limitations include a focus on Western countries, varying study quality, and an emphasis on short-term impacts. Conclusion: Workplace wellbeing programs are essential for fostering a supportive and resilient workforce in healthcare settings. Future research should explore diverse cultural contexts, improve methodological rigor, investigate long-term impacts, and focus on specific healthcare roles. Addressing these areas can help design more effective and sustainable wellbeing programs, enhancing employee health, job satisfaction, and organizational performanceItem Restricted The Relationship Between Self-Efficacy Perception and Individual Entrepreneurial Orientation Among Foreign Entrepreneurs in Germany : A Field Study(2024) Rufle, Leon Cosimo; Mantel, Peter; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Purpose — The COVID-19 pandemic has accelerated the adoption of remote working, necessitating a focused examination of its implications, particularly for the post-pandemic era. This study, conducted at Ewellix Switzerland AG, explores the factors that contribute to the effectiveness of remote working from the perspectives of employees. Design/methodology/approach — Employing a mixed-methods approach, this study utilises a quantitative survey with 21 participants and qualitative data from follow-up interviews with 7 participants at Ewellix Switzerland AG. Findings — The study identifies several key factors that enhance the effectiveness of remote working post-COVID-19, with the survey covering aspects such as remote work environment, technology usage, job satisfaction, and professional development. Followed up by interviews that provide deeper insights into personal experiences and perceptions of remote work, focusing on productivity and well-being. It underscores the alignment of employer and employee expectations regarding remote working conditions. Originality/value — This research contributes to understanding the evolving landscape of remote working, particularly in a post-pandemic context. It provides insights into optimising remote work arrangements and emphasises the importance of organisational strategies that meet evolving expectations. The study also identifies challenges such as technological barriers and the need for improved remote work infrastructure