Browsing by Subject "marketing"
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Item Restricted Commercially temporary uses with multiple investors in the interior of abandoned buildings in Berlin(2024) Karakoç, Eylem; Martin, Daniel; Martín, Javier; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This thesis investigates how obsolete buildings can be transformed into Contemporary Market Halls from the perspective of the interior architecture and, in particular, of Adaptive Reuse. Firstly, a literature review is conducted starting from how Market Halls as a retail sector have evolved from past to the present and the stages they have developed through. Following that, analysing the main characteristics of Contemporary Market Halls over the last two decades. Then, it examines both how the term ‘Retail Reuse’ emerged and investigates which types of typological buildings are used to transform old buildings into the retail sector and also Adaptive Reuse Strategies. Furthermore, examples of obsolete buildings converted into modern market Halls are analysed and compared in terms of main features of new era Market Halls, Market Hall types, building typologies of Retail Reuse and Adaptive Reuse Strategies. In the end, collecting this researched sources, it generates ideas about how obsolete buildings can be transformed into modern markets as a new use. The study found that, a new market type has invented based on existing Market Hall types. Apart from that, industrial buildings as building typologies of obsolete buildings are the most suitable to revitalize into modern Market Halls. However, there is a gap regarding the typology classification of obsolete sports buildings. In terms of Adaptive Reuse Strategies, it is determined that it varies according to the condition of the existing building and its typology, without adhering to a single strategy. It is observed that adaptive reuse strategies vary according to building typology. For instance, while on/off site was mostly used in industrial building typology, insertion was preferred in religious buildings typology. 3Item Restricted Risk Assessment of the Aircraft Maintenance, Repair,and Overhaul industry in Colombia, to optimize the ground operations safety strategic decision-making process for new entrant organizations(2024) Nguyễn, Thảo Vân; Cavaller, Victor; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This research investigates sustainability in marketing practices at a&o hostels, focusing on their integration of Environmental, Social, and Governance (ESG) principles into business strategies within the hospitality industry. Sustainability in marketing has become increasingly pivotal as companies seek to align profitability with environmental and social responsibility. a&o hostels, with its extensive network across Europe and a commitment to becoming the first net-zero CO2 emission hostel chain by 2025, serves as a pertinent case study. The study explores how a&o hostels applies sustainable marketing strategies, analyzes their impacts on guest perceptions of sustainability, and assesses the efficacy of these strategies. By examining the implementation of ESG criteria in their operations and marketing communications, this research aims to provide insights into best practices and challenges faced by companies striving to integrate sustainability into their core business strategies