Browsing by Subject "societal effects"
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Item Restricted A systematic literature review on the outcomes of the Dark Triad Personality in organisations(2024) Piotrowski, Radoslaw; Hynes, Jennifer; Villegas, Erick Behar; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This study compares the effectiveness of TikTok and Facebook ads in attracting customers, increasing revenue, and building brand awareness. The main question addressed was: How do TikTok and Facebook differ in these areas? The study explores the challenges and opportunities of each platform, such as user engagement, targeting options, and content types. Using both interviews with marketing experts from Centrum Therapy Psyche and surveys of social media users, the results show that Facebook is more effective at directly acquiring customers and increasing revenue, especially through targeted ads and informational posts. TikTok, on the other hand, is better at building brand awareness and engaging a younger audience with creative video content. The study involved 117 surveyed social media users and was interviewed by Krzysztof Zawadzki, a marketing specialist at Centrum Therapy Psyche. Although TikTok has high engagement rates, its direct impact on sales and revenue is smaller than Facebook. The final result highlights the need to leverage the strengths of each platform to create successful advertising campaigns and provides recommendations for improving social media marketing strategies. CHAPTER IItem Restricted Architecture and Satire. Satire as a Communicative Lens in Architecture : Bridging Ideas and Audiences(2024) Aly, Rahma Hesham Aly Mohamed; Aquilar, Giorgia; Fischer, Jeanne-Françoise; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architecture in conflict zones : navigating the ruins, spatial practices, ethics, and censorship(2024) Fatine, Ghita; Aquilar, Giorgia; Fischer, Jeanne-Françoise; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architecture in the context of spatial conflict and cultural resistance(2024) Foki, Shend; Aquilar, Giorgia; Fischer, Jeanne-Françoise; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Architecture's role in urban segregation(2024) Moeller, Liam Andreas; Fischer, Jeanne-Françoise; Staudinger, Lukas; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Barrier free accessibility and the preservation of historical buildings(2024) Reimann, Elena Maren; Goodwin, Amara; Wilson, Roger; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted From open fire to DoorDash. The evolution of the kitchen : how has the importance and value of meal preparation and consumption changed?(2024) Schrabback, Caroline Elisabeth Marianne; Köknar, Sait Ali; Tubles, John; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Increasing awareness of colorblindness(2024) Elżanowski, Michał Jakub; Bernhardt, Anna; Demovič, Barbora; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Interior design strategies for community-building(2024) El Gohary, Karim Nabil Ahmed Fouad; Goodwin, Amara; Wilson, Roger; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Patterns, ornaments and colors in traditional Bulgarian folk costumes and their symbolism(2024) Nikolova, Mila; Lemke, Katharina; Tibus, Alexander Christian; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Preserving Vernacular Identity in Split, Croatia : Analysis of Globalized Interiors Within Hospitality Accommodation(2024) Štagljar, Leja; Brünjes, Katrin; Ugarte, Juan Pablo; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Recreation of emotional response by visual stimuli in context of stress relief(2024) Drews, Finley; Müller, Felix; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted (Recurring) structural weaknesses of profit-centered architecture are critically examined, alongside current building practices, to reveal the hidden potential of habitat concerning both personal happiness and well-being(2024) Wilhelm, Viviana; Fischer, Jeanne-Françoise; Staudinger, Lukas; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Rediscovering Value in the Unwanted : Redefining Aesthetics Through Spolia and Palimpsest in Sustainable Interiors(2024) Garg, Harshi; Ebert, Carola; Goodwin, Amara; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Repurposing and utilizing disused interior elements, materials, surfaces, and textures is critical in contemporary architecture and interior design for creating visually appealing and meaningful spaces. It generates ideas that pave the way for the revival of materials as emotional expressions and reflections of an environment's aesthetic and historical value, as seen in Palimpsest, Spolia, Kintsugi, and Wabi-sabi. Spolia refers to when components from older structures are merged into more recent ones, revealing the historical layers of a current location. The palimpsest concept, representing continuity and change, refers to the visible history embedded within design characteristics. Kintsugi art involves repairing defects to create focus points representing change and imperfectness. Wabi-sabi represents the peaceful and quiet atmosphere it produces by emphasizing the beauty of imperfection, impermanence, and natural aging. These concepts combine to improve the current design's beauty, interaction, and historical narrationItem Restricted The evolving media representation of the new commercial space age(2024) Forss, Celina Maria; Ciechanowicz, Anc; Rieß, Henrik; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted The Hidden DNA of Non-Place : Discover the Neglected Value of Parking Garages Through the Interior Architecture Language for Adaptive Reuse(2024) Ho, Cheuk Ting; Goodwin, Amara; Martín, Javier; Faculty of Architecture and Design; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This research explores the potential of transforming parking garages from Non-Places into Places that connect with people. Marc Augé's theory of Non-Places is used to define parking garages as spaces lacking social interaction and identity. The research argues that interior architecture can be a tool to transform these spaces by addressing human psychological needs as suggested by Abraham Maslow. The research aims to discover the value of parking garages through the connection between Augé's theory and Maslow’s theories. By applying the hierarchy of needs to interior architecture to develop a design strategy that transforms parking garages into Places that satisfy users' needs and encourage users to actively engage in social interaction. Thus, creating a sense of belonging. This research raised people’s attention to rethink the human relationship with space and discover the meaning of the space for oneself. Ultimately it resonates with one’s needs and achieves the self-actualisation goalItem Restricted The impact of organisational culture on employee wellbeing; a systematic review of literature(2024) Karadurmuş, Dağıstan; Hynes, Jennifer; Iguaran, Eliana; Faculty of Business Administration; Berlin International University of Applied SciencesItem Restricted The Integration of Artificial Intelligence in Interior Architecture : Benefits, Limitations and Best Practices(2024) Pipinic, Aleksandra Patricija; Köknar, Sait Ali; Tubles, John; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted The topic of this thesis is to understand if the design of masks may have therapeutic impact on behavior(2024) Bellangé, Chloé Mari; Demovič, Barbora; Lemke, Katharina; Faculty of Architecture and Design; Berlin International University of Applied SciencesItem Restricted Utilizing space age design to create a bathhouse that enhances social interaction(2024) Falkenberg, Sophie Elisa Luzia; Escobar, Pierre; Köknar, Sait Ali; Faculty of Architecture and Design; Berlin International University of Applied Sciences