Browsing by Subject "work"
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Item Restricted A comparative analysis of the effectiveness of advertising on TikTok and Facebook for acquiring customers"(2024) Lourd Nathan, Leucadio; Colorado, Camilo; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This study investigates the effects of COVID-19 on job retention and employee satisfaction, focusing on remote work models. It aims to examine trends in different national contexts, evaluate challenges in remote work settings, and recommend strategies to enhance job satisfaction and support employee well-being in the post- COVID era. The research employs a secondary qualitative research method, utilizing the research onion approach. It adopts interpretivism philosophy, an inductive approach, and an exploratory design. Data collection involves analysing pre-existing studies, including journals and articles, to gather insights on remote work, job retention, and employee satisfaction. The study reveals that remote work has significantly transformed the employment landscape, offering benefits such as improved work-life balance and increased productivity. However, challenges including communication difficulties, isolation, and maintaining corporate culture were identified. Different countries approached remote work variably, with some embracing it more readily than others. Technological advancements, particularly in video conferencing and cloud computing, played a crucial role in shaping the remote work environment. The research also highlights the importance of clear communication, providing appropriate tools, and involving employees in decision-making to enhance job satisfaction and retention in remote settings. The study concludes that while remote work offers numerous benefits, organizations must address its challenges to ensure employee satisfaction and retention. Implementing supportive policies, leveraging technology, and maintaining clear communication are key strategies for success in the evolving post-COVID work landscape. i JOB RETENTION AND SATISFACTION IN THE POST-COVID-19 ERA berlin Berlin International H H University of Applied Sciences international Salzufer 6, 10587 Berlin, Germany UNIVERSITY OF APPLIED SCIENCESItem Restricted A systematic literature review on factors and outcomes of lonliness in the digital workplace(2024) Kreye, Feline; Hynes, Jennifer; Koç, Hasan; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Purpose — By examining the factors and impact of workplace loneliness in the digital context, this systematic literature review aims to unveil relationships of loneliness in modern work contexts. This shall help inform practical adaptations for organisations, that employ remote or hybrid knowledge workers and contribute to the extant literature of loneliness in modern forms of working. Methodology — A combined approach of the PRISMA framework and thematic analysis was applied for a systematic process that provides transparency over processes and potential biases. Findings — Several factors of workplace loneliness and outcomes in well-being, including mental health, job satisfaction, and job performance, relevant in the digital workplace were identified Originality/Contribution — By bringing together and analysing the recent literature on workplace loneliness, specifically in the digital workplace, this research contributes to the existing body of knowledge on workplace loneliness, specifically relevant to modern work forms, that have established since the start of the pandemic. Keywords — workplace loneliness, professional isolation, digital workplace, remote working, digital workplace loneliness factors and outcomes Acknowledgements: I want to thank my thesis advisor, professors and fellow students who have accompanied me throughout my studies at BI for helping me grow and enjoy my studies as much as I didItem Restricted Needs to resubmit, expose was rejected - deadline, 11.04.2024(2024) Rieken, Christiaan Stijn; Hafez, Ehab Abdel; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This bachelor thesis investigates the influence of new ways of working on employee engagement and aims to explore the connections. Employing a quantitative approach, data were gathered through closed-ended questionnaires conducted among professionals in various industries. The study specifically focused on four dimensions in regards to new ways of working, time and location independence, management of output, access to organizational knowledge and flexibility in working relations. The primary objective was to understand the correlations between new ways of working, and their impact on employee engagement. By analyzing how these facets interact with engagement, the research enables a more comprehensive understanding of these dynamics. Additionally, the research focused on unresolved task and its relationship to the variablesItem Restricted The Relationship Between Self-Efficacy Perception and Individual Entrepreneurial Orientation Among Foreign Entrepreneurs in Germany : A Field Study(2024) Rufle, Leon Cosimo; Mantel, Peter; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Purpose — The COVID-19 pandemic has accelerated the adoption of remote working, necessitating a focused examination of its implications, particularly for the post-pandemic era. This study, conducted at Ewellix Switzerland AG, explores the factors that contribute to the effectiveness of remote working from the perspectives of employees. Design/methodology/approach — Employing a mixed-methods approach, this study utilises a quantitative survey with 21 participants and qualitative data from follow-up interviews with 7 participants at Ewellix Switzerland AG. Findings — The study identifies several key factors that enhance the effectiveness of remote working post-COVID-19, with the survey covering aspects such as remote work environment, technology usage, job satisfaction, and professional development. Followed up by interviews that provide deeper insights into personal experiences and perceptions of remote work, focusing on productivity and well-being. It underscores the alignment of employer and employee expectations regarding remote working conditions. Originality/value — This research contributes to understanding the evolving landscape of remote working, particularly in a post-pandemic context. It provides insights into optimising remote work arrangements and emphasises the importance of organisational strategies that meet evolving expectations. The study also identifies challenges such as technological barriers and the need for improved remote work infrastructure