Browsing by Subject "work satisfaction"
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Item Restricted A comparative analysis of the effectiveness of advertising on TikTok and Facebook for acquiring customers"(2024) Lourd Nathan, Leucadio; Colorado, Camilo; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This study investigates the effects of COVID-19 on job retention and employee satisfaction, focusing on remote work models. It aims to examine trends in different national contexts, evaluate challenges in remote work settings, and recommend strategies to enhance job satisfaction and support employee well-being in the post- COVID era. The research employs a secondary qualitative research method, utilizing the research onion approach. It adopts interpretivism philosophy, an inductive approach, and an exploratory design. Data collection involves analysing pre-existing studies, including journals and articles, to gather insights on remote work, job retention, and employee satisfaction. The study reveals that remote work has significantly transformed the employment landscape, offering benefits such as improved work-life balance and increased productivity. However, challenges including communication difficulties, isolation, and maintaining corporate culture were identified. Different countries approached remote work variably, with some embracing it more readily than others. Technological advancements, particularly in video conferencing and cloud computing, played a crucial role in shaping the remote work environment. The research also highlights the importance of clear communication, providing appropriate tools, and involving employees in decision-making to enhance job satisfaction and retention in remote settings. The study concludes that while remote work offers numerous benefits, organizations must address its challenges to ensure employee satisfaction and retention. Implementing supportive policies, leveraging technology, and maintaining clear communication are key strategies for success in the evolving post-COVID work landscape. i JOB RETENTION AND SATISFACTION IN THE POST-COVID-19 ERA berlin Berlin International H H University of Applied Sciences international Salzufer 6, 10587 Berlin, Germany UNIVERSITY OF APPLIED SCIENCESItem Restricted Job Satisfaction as a Protective Factor Against Burnout in Berlin Football Coaches(2024) Gęsicki, Marek Łukasz; Hynes, Jennifer; Koç, Hasan; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Objective: This study investigates the relationship between job satisfaction and burnout among football coaches in Berlin. Constant dealing with people and stress that football coaches experience can increase levels of burnout. The main goal of this study is to explore whether job satisfaction can minimize the risk of burnout. Methodology: This research uses a quantitative approach in order to collect and analyze data to discover how the job satisfaction levels correlate with levels of burnout among football coaches in Berlin. This study uses a survey as a research technique to collect data from Berlin football coaches about job satisfaction and burnout. Findings: From the sample of 55 participants it was discovered that there is a negative significant correlation between job satisfaction and burnout among football coaches in Berlin. However, there was no significant relationship between workload factors and burnout as well as age and burnout. Conclusion: In conclusion, this study emphasized the importance of keeping the football coaches satisfied to minimize their risk of job burnout. By examining the relationship between job satisfaction and burnout, the study contributes to the existing literature and knowledge about this relevant topic and lets other researchers delve further into it. iii