Browsing by Subject "working life"
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Item Restricted A comparative analysis of the effectiveness of advertising on TikTok and Facebook for acquiring customers"(2024) Lourd Nathan, Leucadio; Colorado, Camilo; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This study investigates the effects of COVID-19 on job retention and employee satisfaction, focusing on remote work models. It aims to examine trends in different national contexts, evaluate challenges in remote work settings, and recommend strategies to enhance job satisfaction and support employee well-being in the post- COVID era. The research employs a secondary qualitative research method, utilizing the research onion approach. It adopts interpretivism philosophy, an inductive approach, and an exploratory design. Data collection involves analysing pre-existing studies, including journals and articles, to gather insights on remote work, job retention, and employee satisfaction. The study reveals that remote work has significantly transformed the employment landscape, offering benefits such as improved work-life balance and increased productivity. However, challenges including communication difficulties, isolation, and maintaining corporate culture were identified. Different countries approached remote work variably, with some embracing it more readily than others. Technological advancements, particularly in video conferencing and cloud computing, played a crucial role in shaping the remote work environment. The research also highlights the importance of clear communication, providing appropriate tools, and involving employees in decision-making to enhance job satisfaction and retention in remote settings. The study concludes that while remote work offers numerous benefits, organizations must address its challenges to ensure employee satisfaction and retention. Implementing supportive policies, leveraging technology, and maintaining clear communication are key strategies for success in the evolving post-COVID work landscape. i JOB RETENTION AND SATISFACTION IN THE POST-COVID-19 ERA berlin Berlin International H H University of Applied Sciences international Salzufer 6, 10587 Berlin, Germany UNIVERSITY OF APPLIED SCIENCESItem Restricted A systematic literature review on factors and outcomes of lonliness in the digital workplace(2024) Kreye, Feline; Hynes, Jennifer; Koç, Hasan; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Purpose — By examining the factors and impact of workplace loneliness in the digital context, this systematic literature review aims to unveil relationships of loneliness in modern work contexts. This shall help inform practical adaptations for organisations, that employ remote or hybrid knowledge workers and contribute to the extant literature of loneliness in modern forms of working. Methodology — A combined approach of the PRISMA framework and thematic analysis was applied for a systematic process that provides transparency over processes and potential biases. Findings — Several factors of workplace loneliness and outcomes in well-being, including mental health, job satisfaction, and job performance, relevant in the digital workplace were identified Originality/Contribution — By bringing together and analysing the recent literature on workplace loneliness, specifically in the digital workplace, this research contributes to the existing body of knowledge on workplace loneliness, specifically relevant to modern work forms, that have established since the start of the pandemic. Keywords — workplace loneliness, professional isolation, digital workplace, remote working, digital workplace loneliness factors and outcomes Acknowledgements: I want to thank my thesis advisor, professors and fellow students who have accompanied me throughout my studies at BI for helping me grow and enjoy my studies as much as I didItem Restricted Needs to resubmit, expose was rejected - deadline, 11.04.2024(2024) Rieken, Christiaan Stijn; Hafez, Ehab Abdel; Mantel, Peter; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: This bachelor thesis investigates the influence of new ways of working on employee engagement and aims to explore the connections. Employing a quantitative approach, data were gathered through closed-ended questionnaires conducted among professionals in various industries. The study specifically focused on four dimensions in regards to new ways of working, time and location independence, management of output, access to organizational knowledge and flexibility in working relations. The primary objective was to understand the correlations between new ways of working, and their impact on employee engagement. By analyzing how these facets interact with engagement, the research enables a more comprehensive understanding of these dynamics. Additionally, the research focused on unresolved task and its relationship to the variablesItem Restricted The possibility of economically integrating illiterate Afghan refugee women into Germany, based on a social business model inspired by Muhammad Yunus' model(2024) Saliminia, Soniya; Koç, Hasan; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Objective: Current research on workplace wellbeing programs for healthcare workers is synthesized. Key drivers, effective interventions, and implications for practice and future research are identified. Methods: PRISMA guidelines and the PICO framework were followed. Qualitative and quantitative studies from various healthcare settings were included. A comprehensive search strategy was used to gather relevant literature. Results: Successful wellbeing programs are driven by responsive leadership, participative design, creation of safe environments, sustainable activities, and evidence-based interventions. Effective strategies include the development of psychological capital, emotional intelligence training, flexible access to psychological support, supportive work-life balance policies, regular wellbeing assessments, and leadership training. Positive impacts on mental health, reduced burnout, increased job satisfaction, and improved physical health, especially during the COVID-19 pandemic, have been demonstrated. Discussion: Findings align with sociotechnical systems theory, emphasizing the interdependence of technical and social organizational factors. Evidence-based approaches, such as developing psychological capital and emotional intelligence, are crucial for enhancing workplace wellbeing. Strengths of the review include a comprehensive approach and inclusion of diverse research methods. Limitations include a focus on Western countries, varying study quality, and an emphasis on short-term impacts. Conclusion: Workplace wellbeing programs are essential for fostering a supportive and resilient workforce in healthcare settings. Future research should explore diverse cultural contexts, improve methodological rigor, investigate long-term impacts, and focus on specific healthcare roles. Addressing these areas can help design more effective and sustainable wellbeing programs, enhancing employee health, job satisfaction, and organizational performanceItem Restricted The Relationship Between Self-Efficacy Perception and Individual Entrepreneurial Orientation Among Foreign Entrepreneurs in Germany : A Field Study(2024) Rufle, Leon Cosimo; Mantel, Peter; Ülker, Barış; Faculty of Business Administration; Berlin International University of Applied SciencesAUTHOR-SUPPLIED ABSTRACT: Purpose — The COVID-19 pandemic has accelerated the adoption of remote working, necessitating a focused examination of its implications, particularly for the post-pandemic era. This study, conducted at Ewellix Switzerland AG, explores the factors that contribute to the effectiveness of remote working from the perspectives of employees. Design/methodology/approach — Employing a mixed-methods approach, this study utilises a quantitative survey with 21 participants and qualitative data from follow-up interviews with 7 participants at Ewellix Switzerland AG. Findings — The study identifies several key factors that enhance the effectiveness of remote working post-COVID-19, with the survey covering aspects such as remote work environment, technology usage, job satisfaction, and professional development. Followed up by interviews that provide deeper insights into personal experiences and perceptions of remote work, focusing on productivity and well-being. It underscores the alignment of employer and employee expectations regarding remote working conditions. Originality/value — This research contributes to understanding the evolving landscape of remote working, particularly in a post-pandemic context. It provides insights into optimising remote work arrangements and emphasises the importance of organisational strategies that meet evolving expectations. The study also identifies challenges such as technological barriers and the need for improved remote work infrastructure