Current Relevance of Interior Retail Spaces in the E-Commerce Era: Communicating (brand) Identity Through Interior Design

Abstract

This research paper explores the relevance of retail interiors in the era of e-commerce and online shopping. It examines the shift from traditional retail spaces to experiences and services offered by physical stores. The paper argues that the design of retail interiors plays a crucial role in creating a connection between the user and the brand, evoking emotions and memories. The concept of place identity is explored to understand the relationship between users and space. Case studies of contemporary retail interiors are analyzed to examine how brands use design to attract customers and create meaningful experiences. The methodology includes a theoretical exploration of identity and place, along with an analysis of case studies to support the thesis design project of an Arts and Crafts Market. Keywords: Retail interiors, e-commerce, place identity, user experience, design