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Current Relevance of Interior Retail Spaces in the E-Commerce Era : Communicating (brand) Identity Through Interior Design

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dc.contributor.advisorGoodwin, Amara
dc.contributor.advisorKöknar, Sait Ali
dc.contributor.authorMarcela Reyes Arango
dc.contributor.departmentFaculty of Architecture and Design
dc.contributor.otherBerlin International University of Applied Sciences
dc.date.accessioned2023-07-19
dc.date.accessioned2025-12-02T10:35:03Z
dc.date.available2025-12-02T10:35:03Z
dc.date.issued2022
dc.description.abstractAI-GENERATED ABSTRACT: Abstract: This research paper explores the relevance of retail interiors in the era of e-commerce and online shopping. It examines the shift from traditional retail spaces to experiences and services offered by physical stores. The paper argues that the design of retail interiors plays a crucial role in creating a connection between the user and the brand, evoking emotions and memories. The concept of place identity is explored to understand the relationship between users and space. Case studies of contemporary retail interiors are analyzed to examine how brands use design to attract customers and create meaningful experiences. The methodology includes a theoretical exploration of identity and place, along with an analysis of case studies to support the thesis design project of an Arts and Crafts Market. Keywords: Retail interiors, e-commerce, place identity, user experience, designen
dc.description.degreeMA
dc.description.tableofcontentsMACHINE-GENERATED CONTENTS NOTE: Table of Contents 01 Introduction 02 Place and Identity 03 Brand Identity through Retail Interiors 04 Storytelling as a Tool to Communicate (Brand) Identity 05 Arts and Crafts Market 06 Conclusion Bibliography List of Figuresen
dc.identifier.urihttps://repository.berlin-international.de/handle/123456789/1095
dc.language.isoeng
dc.subjectDesign
dc.subjectE-Commerce
dc.subjectPlace Identity
dc.subjectUser Experience
dc.subjectRetail Interiors
dc.titleCurrent Relevance of Interior Retail Spaces in the E-Commerce Era : Communicating (brand) Identity Through Interior Design
dc.typeThesis

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