Retail Design surviving COVID-19
| dc.contributor.advisor | Brünjes, Katrin | |
| dc.contributor.advisor | Larsen, Sigurd | |
| dc.contributor.author | Menge, Angelita | |
| dc.contributor.department | Interior Architecture / Interior Design | |
| dc.date.accessioned | 2022-01-19 | |
| dc.date.accessioned | 2025-12-02T10:34:44Z | |
| dc.date.available | 2025-12-02T10:34:44Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | MACHINE-GENERATED SUMMARY NOTE : The COVID-19 pandemic has become a struggle for many economic sectors around the world. The retail industry needed to make use of e-commerce to be able to survive the lockdowns. However, as convenient as shopping online can be, the interaction and experience of going to the physical store cannot be replaced with some clicks on a screen. Retail Design will play a vital role in bringing the customers back again to the brick-and-mortar spaces. This thesis will focus on the different strategies that Interior designers are implementing for Retail spaces. Some of these new practices include the use of easy to clean materials, modern technologies that can help to make a design more functional, new circulations inside the stores, self-checkout systems, and last but not least, the creation of new experiences inside the retail spaces with more innovative ways to communicate visually and contact-sensitive with the customers. As a research methodology: literature analysis, case studies, and a practical design proposal will show different strategies used by retail designers to overcome the current situation | en |
| dc.description.degree | MA | |
| dc.description.tableofcontents | MACHINE-GENERATED CONTENTS NOTE : 1 Abstract 5 2 Introduction 6 3 Retail Spaces 8 3.1 Before Covid-19 8 3.1.1 E-commerce vs. brick and mortar 8 3.1.2 Integration of new technologies 9 3.1.3 The Holoroom from LOWE'S 9 3.1.4 ZARA: Shop the look 12 3.2 During Covid-19 13 4 Sensory approach in retail spaces 16 4.1 Haptic experience 16 4.1.1 GAGA TOAST Bakery 18 4.2 Auditory experience 19 4.2.1 Rainforest cafe 20 4.3 Visual experience 22 4.3.1 SWAROVSKI 23 4.4 Olfactory experience 26 4.4.1 Moët Hennessy 26 4.5 Taste experience 27 4.5.1 IKEA 27 4.6 Crossmodal Correspondences 28 4.6.1 Valentine 30 5 Additional solutions 32 5.1 Biophilic design 32 5.1.1 360 MALL 34 5.2 Pop-up stores 36 5.2.1 Everlane SHOE PARK 2.0 37 6 Design proposal 40 6.1 Introduction Interests and concerns 40 6.2 #WelcomeBack #GlamUp 40 6.3 Moodboard 42 6.4 Material Board 43 6.5 Eyes Booth 44 6.6 Face Booth 45 6.7 Eyes Booth 46 6.8 Lips Booth 47 | en |
| dc.identifier.uri | https://repository.berlin-international.de/handle/123456789/1032 | |
| dc.language.iso | eng | |
| dc.subject | Shops, marketplaces | |
| dc.subject | Health | |
| dc.title | Retail Design surviving COVID-19 | |
| dc.type | Thesis |
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